There is a special cult of brands in the US. This applies to different spheres, technology, clothing, and food brands. In general, food is the main item of every person’s expenditure, so competition in this market is higher than in any other.
The global food market is controlled by multinational companies. These companies produce a wide range of food products such as packaged snacks and snacks, beverages, dairy products, frozen foods, and others. Among the popular companies are such corporations as Nestle, Coca-Cola, Unilever, Kraft Heinz, General Mills, Mars, Mondelez International, Tyson Foods, PepsiCo, Kellogg’s, and others. These corporations have thousands of popular brands in their portfolio.
It is already proven that Millennials (people between the ages of 20 and 35) are becoming the largest consumer group, and therefore most companies are starting to focus on this age group when creating their marketing campaigns and visual identity. It is the second parameter that we want to talk about today, drawing your attention to the logos of the most popular food brands in the USA.
Dove Chocolate
The Dove Chocolate logo is executed in a warm brown palette with glossy accents in the stylized wordmark. The voluminous inscription is set in a fancy cursive with the elongated tails of the “D” and the “E”, elegantly curved to the left and right respectively.
Häagen Dazs
The Häagen Dazs brand has chosen the luxury segment of the ice cream market for itself. And the logo of the company is built according to principles of traditional elegance and timelessness. The bold brown lettering in the title case of an extra-bold geometric sans-serif typeface is balanced by a lightweight and fine framing with two small loops.
Hormel Foods
The visual identity of Hormel Foods is executed in a green and red color palette, which depicts both the natural origin of the products and the warmth and caress of the company for its customers. The stylized red lettering has a green broccoli-like image placed in between the upper parts of the “R” and the “M”, which is supported by the rounded green frame.
Hunt’s
The Hunt’s brand logo is composed of bold outlined lettering in a smooth and pleasant shade of burgundy, an additional lettering, forming a delicate circle, and executed in a lightweight sans-serif typeface, and a voluminous drawing of a tomato, set in the top part of the insignia. The small green leaf, replacing an apostrophe, is barely visible but adds the necessary freshness.
Lean Cuisine
The visual identity of the Lean Cuisine brand is quite simple in terms of composition, but the chosen bright orange color palette and small playful details make it unique and memorable. The mixed case lettering set in a bold sans-serif typeface has tiny sharp and elongated tails of the “N”s and the “U”, which are supported by a delicate graphical element, drawn in a shape of a plus-sign with two loops on the sides.
Marie Callender’s
The Marie Callender’s logo is a tribute to the traditions and heritage of the brand. The elegant lettering in a bold white cursive with a double black and yellow outline is placed over a gradient green waving banner and accompanied by a small medallion with the image of a grandmother and a granddaughter, drawn in smooth beige shades.
Nature Valley
The visual identity of the Nature Valley brand is executed in a delightful yellow and green color palette, where the green shade stands for the plants, and the yellow one — for the sun, needed for the plants to grow. The composition is based on a stylized serif lettering, written over a horizontally stretched yellow banner with an arched bottom line and a thin green frame.
Quaker
In 1877, the Quaker Oats trademark was registered, becoming the first brand of oatmeal breakfast cereal. As its logo, the two owners, Henry Seymour, and William Houston, chose a character that represents the brand’s values of honesty, trust, and strength. The company states that the person depicted on the logo has no real prototype and is completely fictitious.
Sara Lee
The visual identity of the Sara Lee food brand is executed in a timeless and elegant style, with the smooth white title case lettering written against a gradient red waving ribbon with the thin white stripes decorating its upper and bottom edges. The red and white color palette in this insignia works as a quality mark and represents the brand at its best.
Snickers
Snickers has long ago ceased to be just a chocolate bar, turning into a symbol and becoming a part of pop culture. And the brand’s simple logo is known even in the farthest corner of our planet. The bold blue lettering in a narrowed and slanted sans-serif typeface is written against a white background and enclosed into a parallelepiped frame with two angles rounded and two — sharpened.
Doritos
The Doritos logo is an energetic and dynamic representation of the brand, characterized by its bold, triangular design that symbolizes the shape of the chips themselves. The logo features a vibrant combination of black, white, and red, with fiery orange accents, creating a sense of excitement and intensity. The wordmark “Doritos” is set in a modern, sans-serif font with sharp edges, giving it a cutting-edge look. The letters are outlined in black, which adds depth and dimension, making the logo stand out prominently. The triangular shape surrounding the wordmark, with its sharp, flame-like design elements, further emphasizes the brand’s bold and spicy image. Overall, the Doritos logo captures the essence of a thrilling and flavorful snack, appealing to adventurous snack lovers.
Reese’s
The Reese’s logo is instantly recognizable with its vibrant orange and yellow color scheme, which reflects the brand’s playful and delicious nature. The wordmark “Reese’s” is set in a bold, rounded script font, giving it a friendly and approachable appearance. The letters are outlined in brown, which adds contrast and depth, making the logo pop against any background. The playful curves and flowing lines of the script convey a sense of fun and indulgence, perfectly capturing the essence of the peanut butter and chocolate treat. The distinctive use of color and typography in the Reese’s logo makes it stand out on store shelves, appealing to both children and adults alike who crave the unique combination of flavors that Reese’s offers.
M&M’s
The M&M’s logo is a classic and iconic design that perfectly encapsulates the fun and playful nature of the brand. The logo features the wordmark “M&M’s” in a bold, lowercase font that is both approachable and memorable. The letters are colored in a rich, chocolate brown, hinting at the delicious chocolate candy inside. The ampersand is cleverly styled as an oversized character, adding a unique and whimsical touch to the logo. The overall design is simple yet effective, with a timeless appeal that has made it a favorite among candy lovers for decades. The M&M’s logo stands out for its simplicity, boldness, and the way it instantly communicates the brand’s identity as a fun and enjoyable treat.
Pillsbury
The Pillsbury logo is a timeless and comforting design that evokes a sense of home and tradition. The logo features the word “Pillsbury” in a classic, serif font, giving it a formal and established look. The letters are white and set against a deep blue background, which is shaped like a circle with a dotted border. This circular design resembles a seal of quality, reinforcing the brand’s commitment to excellence in baking. The blue color conveys trust and reliability, while the white lettering adds a clean and crisp feel. The Pillsbury logo is synonymous with home-baked goodness and has been a trusted symbol in kitchens across America for generations, representing a legacy of quality and delicious baked goods.
Kraft
The Kraft logo is a straightforward and bold design that reflects the brand’s long-standing reputation in the food industry. The logo features the word “Kraft” in a strong, sans-serif font that conveys reliability and trust. The letters are in a deep blue color, which is complemented by a red, hexagonal border, giving the logo a sense of balance and stability. This color scheme of blue and red is both patriotic and eye-catching, making the logo stand out on store shelves. The simplicity of the Kraft logo ensures that it is easily recognizable, reinforcing the brand’s identity as a household name in the world of food products. The overall design communicates a message of quality and consistency, attributes that have been associated with Kraft for decades.
Oreo
The Oreo logo is a playful and inviting design that captures the essence of the beloved cookie. The logo features the word “Oreo” in a bold, rounded font that is both friendly and approachable. The letters are white with a blue outline, creating a clean and fresh appearance. This blue outline is further enhanced by a light blue shadow, giving the logo a three-dimensional effect. The overall design is simple yet effective, making it instantly recognizable. The Oreo logo conveys a sense of fun and enjoyment, appealing to both children and adults who love the classic sandwich cookie. Its clean lines and bold colors make it stand out, ensuring that it remains a favorite treat for generations to come.
Kit Kat
The Kit Kat logo is a classic design that is both simple and instantly recognizable. The logo features the word “Kit Kat” in a bold, sans-serif font, with the letters arranged in a slightly arched formation. The letters are colored in a vibrant red, which is associated with energy and excitement. The wordmark is enclosed in an oval shape, with a subtle white outline that adds depth and dimension. This oval design element gives the logo a cohesive and balanced look. The red and white color scheme is both eye-catching and memorable, making the Kit Kat logo stand out on store shelves. The overall design conveys a sense of indulgence and delight, perfectly capturing the essence of the chocolate-covered wafer treat.
Heinz
The Heinz logo is a strong and iconic design that reflects the brand’s heritage and commitment to quality. The logo features the word “Heinz” in a bold, serif font that exudes confidence and tradition. The letters are white and set against a distinctive red keystone shape, which is a nod to the brand’s Pennsylvania origins. This keystone shape is outlined in white, adding contrast and making the logo stand out. The red color conveys warmth and richness, while the white lettering adds a touch of elegance. The Heinz logo is synonymous with quality condiments and has become a trusted symbol in kitchens around the world. Its timeless design and strong visual identity have made it a staple in the food industry.
Ritz
The Ritz logo is a vibrant and cheerful design that perfectly captures the brand’s playful and delicious nature. The logo features the word “Ritz” in a bold, sans-serif font that is both modern and approachable. The letters are colored in a bright yellow, which contrasts nicely against the deep blue circular background. This circular design is reminiscent of a Ritz cracker, reinforcing the brand’s identity. The blue and yellow color scheme is both eye-catching and friendly, making the logo stand out on store shelves. The overall design is simple yet effective, conveying a sense of fun and enjoyment. The Ritz logo is a testament to the brand’s commitment to providing tasty and enjoyable snacks for all ages.
Lay’s
The Lay’s logo is a vibrant and inviting design that reflects the brand’s joyful and fun nature. The logo features the word “Lay’s” in a bold, script font that is both friendly and approachable. The letters are white and set against a red banner that wraps around a bright yellow circle, symbolizing a potato chip. This color scheme of red, yellow, and white is both warm and eye-catching, making the logo stand out on store shelves. The overall design is simple yet effective, conveying a sense of fun and enjoyment. The Lay’s logo is a perfect representation of the brand’s identity as a provider of delicious and satisfying snacks, appealing to snack lovers of all ages.
Hershey
The Hershey logo is a sophisticated and modern design that represents the brand’s rich history and commitment to quality. The logo features the word “Hershey” in a bold, uppercase sans-serif font, conveying strength and reliability. The letters are in a deep chocolate brown color, reflecting the primary product of the company. The most distinctive feature of the logo is the stylized Hershey’s Kiss icon at the end of the wordmark, which adds a playful and recognizable element to the design. Below the main wordmark, the phrase “The Hershey Company” is written in a smaller, uppercase font, emphasizing the brand’s corporate identity. The overall design is clean and professional, while the inclusion of the Hershey’s Kiss adds a touch of charm and familiarity, making it a perfect representation of the brand’s legacy and innovation in the chocolate industry.
Cheerios
The Cheerios logo is a playful and inviting design that captures the essence of the beloved cereal brand. The logo features the word “Cheerios” in a bold, lowercase serif font, which gives it a friendly and approachable look. The letters are black, providing a strong contrast against any background. The most distinctive feature of the logo is the dot above the “i,” which is replaced with a small, yellow Cheerio, adding a whimsical and instantly recognizable element to the design. This touch of yellow brings a pop of color and reinforces the brand’s identity. The overall design is simple yet effective, conveying a sense of fun and enjoyment that appeals to both children and adults who enjoy the classic oat cereal.
Skippy
The Skippy logo is a vibrant and playful design that reflects the brand’s fun and energetic personality. The logo features the word “Skippy” in a bold, uppercase font with soft, rounded edges, giving it a friendly and approachable appearance. The letters are in a bright red color, which is eye-catching and conveys a sense of excitement. The wordmark is set against a dynamic background that includes a light blue outline and a yellow accent, creating a sense of movement and vitality. This colorful and lively design captures the essence of Skippy peanut butter, making it stand out on store shelves and appealing to consumers of all ages. The overall design is both memorable and fun, perfectly representing the brand’s playful spirit.
Eggo
The Eggo logo is a cheerful and inviting design that perfectly captures the brand’s warm and homey image. The logo features the word “Eggo” in a bold, cursive script font that is both friendly and approachable. The letters are in a bright red color, which is eye-catching and conveys a sense of warmth and comfort. Above the main wordmark, the word “Kellogg’s” is written in a smaller, italicized script font, adding a touch of elegance and reinforcing the brand’s association with quality breakfast foods. The overall design is simple yet effective, making it easily recognizable and appealing to families who enjoy the classic taste of Eggo waffles. The vibrant color and playful script convey a sense of fun and enjoyment, perfectly capturing the brand’s essence.
Betty Crocker
The Betty Crocker logo is a timeless and comforting design that evokes a sense of home and tradition. The logo features the words “Betty Crocker” in a stylish, cursive script font that gives it a personal and inviting appearance. The letters are in white, set against a distinctive red spoon-shaped background, which is both unique and memorable. This spoon shape not only reinforces the brand’s identity as a trusted name in home baking but also symbolizes the warmth and care that goes into every product. The red color conveys passion and energy, while the white lettering adds a touch of elegance. The overall design is both simple and effective, making it instantly recognizable and synonymous with quality and tradition in the kitchen.
Hot Pockets
The Hot Pockets logo is a bold and modern design that reflects the brand’s convenience and appeal to busy consumers. The logo features the words “Hot Pockets” in a strong, uppercase sans-serif font, which conveys reliability and trust. The letters are in white, set against a deep red, rectangular background, which adds a sense of warmth and excitement. The use of red is both eye-catching and appetizing, making the logo stand out on store shelves. The overall design is clean and straightforward, emphasizing the brand’s focus on providing quick and satisfying meals. The Hot Pockets logo perfectly captures the brand’s identity as a convenient and delicious food option for those on the go.
General Mills
The General Mills logo is a sleek and modern design that reflects the company’s innovation and commitment to quality. The logo features the stylized letter “G” in a bold, uppercase font, which is both simple and distinctive. The letter is in a deep blue color, conveying trust and reliability. Above the letter “G,” there is a small red heart, which adds a touch of warmth and humanity to the design. To the right of the icon, the words “General Mills” are written in a clean, sans-serif font, reinforcing the company’s corporate identity. The overall design is both professional and approachable, perfectly capturing the brand’s dedication to providing high-quality food products that people love.
Stouffer’s
The Stouffer’s logo is a classic and elegant design that reflects the brand’s commitment to quality and tradition. The logo features the word “Stouffer’s” in a sophisticated, italicized script font, which gives it a sense of refinement and elegance. The letters are in white, set against a deep black oval background with a golden yellow border, which adds a touch of luxury and warmth. This color scheme of black, white, and gold conveys a sense of premium quality, making the logo stand out. The overall design is both simple and effective, perfectly capturing the brand’s identity as a provider of high-quality, delicious frozen meals that families can trust.
