Lays Logo

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Lays Logo
Lays is an iconic brand of snack from the USA, which was established in 1932. Today it is one of the most famous label of chips, with distribution and production facilities across the globe.

Meaning and history

Lays Logo-history

The company was named after its founder, Herman Lay, who renamed the acquired in 1938 “Barrett Food Company” into “HW Lay Lingo &Co”.

1932 — 1986

The first Lay’s logo was created in 1932 and is still a base of today’s visual identity design of the renowned brand.
The logo was composed of a red horizontal rectangular with rounded angles and white bold lettering on it.

1986 — 1997

In 1986 the logo is redesigned, but the color palette remains untouched. The wordmark is now italicized, which thicker and more confident lines of the letters.
Lays Logo
As for the red rectangular — it is gone, now the background repeats the shape of the nameplate. The logo looks bright and eye-catching due to the red-white color combination, which is a reflection of warmth, passion, and energy.

1997 — 2003

In 1997 logo gets an additional color — yellow. It is used for a circle of the background, which is drawn uneven and looks dynamic. The lettering is refined in more traditional lines and got a blue shadow.
The red background is now replaced by the red ribbon, drawn around the yellow sun. It is the first version of the logo we all know today.
Lays Logo1

2003 — 2007

In 2003 the lettering and the shape of the logo are slightly modified. The blue shadow is replaced by a dark red, which looks more elegant and confident. The lines of the emblem are cleaner and stronger now.

2007 — Today

In 2007 the logo gains a three-dimensional form, keeping the iconic color and shape composition. It looks bright, remarkable and solid. The lettering is bold and boasts a strong and sophisticated typeface, while the shape of the emblem is now perfectly balanced.