General Mills Logo

General Mills logoGeneral Mills Logo PNG

General Mills is a big food processing company, which was established in 1856 in the United States. There are hundreds of different foods produced under the company’s brands, including dietary supplements enriched with vitamins and minerals.

Meaning and history

General Mills logo

The visual identity of the famous company is pretty well recognizable across the globe and evokes a sense of protection and reliability. Its curved emblem in blue and red symbolizes love and care and shows the customers’ health as the main value of the American brand.

The General Mills logo is elegant and simple, it looks like a celebration of traditions and heritage, yet is still pretty modern and confident. The logo is composed of two parts — a strict straight logotype, which is usually set in two levels, but sometimes is complemented by a tagline, and an iconic emblem, which is located on the left of the inscription, but can also be seen on its own, as the company’s icon.

The nameplate in a title case is executed in a bold and modern stencil sans-serif typeface, which is very similar to Geo Deco Heavy and Oblivian Text Extra Bold fonts, with their thick and clean lines. When the “Making Food People Love” tagline is used with the logo, it is always written in the same typeface, but in smaller letters. This makes the logotype balanced and solid.

General Mills logo

The iconic emblem of the bran is composed of a curved stylized letter “G” executed in royal blue color with a small red heart above it. A symbol of love and caress, of attention to health and well-being, the emblem evokes a sense of safety and responsibility.

The blue and red color palette of the logo, which is usually placed on a white back-ground is a representation of the company’s professionalism and loyalty, along with their passion for what they do and love to their customers.