Louis Vuitton Logo

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Louis Vuitton Logo
Louis Vuitton is a luxury lifestyle and fashion brand, which was established in 1854 in France and named after its founder. During its first years, the company was focused on the production of high-quality trunks and by today it grew into one of the most famous fashion-houses in history, designing garment collections for men and women, along with iconic accessories and footwear.

Meaning and history

Louis Vuitton Logo history


The visual identity of the famous fashion label is elegant yet bold and definitely one of the most recognizable across the globe. The text-based logo of the brand is composed of the full wordmark and a monogram, which is also used for the fabric patterns and buckles of the luxury brand’s products.
The logo for the fashion house was designed in the middle of the 19th century and has never been changed, there were just some additional emblems added throughout the years and for some time the wordmark was removed from the official logo, leaving the monogram as the main and only part of it.
As for the color palette, the visual identity of the high-end brand uses two versions — the monochrome one, which looks strong and elegant on any surfaces and backgrounds, and the light-beige, close to gold, the color of luxury and sophistication, reflecting the essence and character of the company.
For additional emblem, the brand uses a stylized flower in two versions — one with four elongated and pointed petals, enclosed into a black rhombus, and another one is a rounded flower, placed inside a solid circle. Both emblems are used by the company as its signifiers and can often be seen embossed and printed on the leather and textile goods.
Louis Vuitton Logo

Symbol

Symbol Louis Vuitton
The current Louis Vuitton symbol still reminds of the company’s founder. The “L” and “V” characters are interlocked in quite an intricate fashion, yet they stay pretty legible. Below the monogram, there is a “Louis Vuitton” wordmark.

LV emblem and the problem of counterfeiting

LV emblem
LV is among the most counterfeited fashion brands, according to some sources, almost 20% of all the counterfeited accessories sold in the EU are branded Louis Vuitton. The fashion company takes the problem very seriously and has about 60 full-time employees responsible for the anti-counterfeiting work. The company has introduced quite a few initiatives that are supposed to reduce the number of fakes. For instance, it created a signature Monogram Canvas. The instantly recognizable pattern is based on the LV monogram.

Font

Font Louis Vuitton Logo
The Louis Vuitton logo is executed in two different styles. The whole brand’s name which is placed under the monogram is written in all capital letters of the light and elegant Futura sans-serif font, which reflects the modern and progressive character of the fashion house and perfectly balanced the boldness and classic elegance of the monogram.
The LV monogram was first hand-drawn in 1954 and still uses the same typeface. The straight “V” overlapping the italicized “L” forms one of the most iconic symbols in the world. Both letters boast solid and elongated serifs and thick distinct lines, representing traditions, sophistication, and luxury.

Color

Color Louis Vuitton Logo
The black-and-white color scheme of the Louis Vuitton emblem is an example of classic simplicity and elegance. We should still point out, that depending on the context, the logo may be given in other colors. Some of the most popular choices include hues of gold, brown, and orange. In some cases, designers opt for a rainbow color scheme, giving the monogram in several different colors within a single visual context.