KFC Logo

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KFC Logo
The fast food restaurant chain KFC specializing in fried chicken has over 20,000 restaurants all around the world. In terms of sales it is beaten only by McDonald’s. The company belongs to Yum! Brands, which is also the owner of Pizza Hut and Taco Bell.

Who is the man in KFC logo?
Colonel Harland Sanders

“Colonel Sanders” featured on the KFC logo is not a fictional character but the actual founder of the company, Colonel Harland Sanders. He was born in 1890 and grew up on a farm in Indiana. Sanders started selling fried chicken from his restaurant in 1930.

Meaning and history

KFC logo history
The original KFC logo was created by Lippincott & Margulies in 1952. From that time on, the stylized face of Colonel Sanders, the founder of the fast food chain, has been an essential part of the company’s branding. The logo was black and white. The name of the restaurants, “Kentucky Fried Chicken”, was included in the emblem as it is.
In 1978 Colonel Sanders got a facelift. The work was done by the same agency, Lippincott & Margulies. Colonel’s smile became a bit different, and he got a neater hairstyle. Next to the face, there was a “Kentucky Fried Chicken” inscription, this time in a bit different type.
It was only in 1991 that the now well-known abbreviation “KFC” became a part of the logo. Some sources mention that the reason for this was that the company wanted to get rid of the word “fried”, as it supposed an unhealthy food choice. The red color was added to the logo, as well as a sort of horizontal gradation. Also, the same year the mansard roofs on restaurants were modified and got the red strips.

1952 — 1978

KFC logo 1952–1978
The original KFC logo was designed in 1952 and featured a wordmark, Kentucky Fried Chicken, is a hand-drawn typeface with enlarged first letters “K”, “F” and “C”.
The KFC emblem, which is a Colonel Sanders portrait, was placed on the fight of the wordmark.
The color palette is monochrome, which makes the logo look timeless and stylish.

1978 — 1991

KFC logo 1978–1991
The first logo redesign of 1978 put the emblem on the left side on the wordmark, which was now written in three floors, using enlarged lettering. The typeface was modernized and the main element is the “K” elongated tail.

1991 — 1997

Kentucky Fried Chicken changes its name to KFC and the logo is changed dramatically. In 1991 the color appears in the KFC visual identity.
The Colonel’s portrait is now executed in blue and white, which makes it look alive and friendly.
The wordmark in bold red lettering is accompanied by a red rectangular on the top of it.
The new KFC logo is bright and remarkable, reflecting the powerful and energetic brand with big plans and ambitions.

1997 — 2006

KFC logo 1997–2006
In 1997 the KFC logo was redesigned by Landon Associates agency. It is now composed of a square emblem featuring a red and white background with the Colonel’s portrait and KFC wordmark in red, placed on his tuxedo.

2006 — 2018

KFC logo 2006-now
In 2006 the logo was redesigned again. It is now a deep red circle with a refined image of the Colonel, who is now wearing apron instead of a tuxedo.
The KFC wordmark in white is placed on the left of the Colonel’s face.
During this period the company also uses a monochrome version of the emblem, like a tribute to the original logo from 1952.

2018 — Today

KFC logo 2014-now
The last redesign of the KFC logo was in 2018. The shape was changed to trapeze and the portrait was refined. The white and red background features three vertical lines. The Colonel’s face in black contour is placed on the white line with the KFC italicized wordmark underneath it.
KFC logo
The KFC logo is bright and welcoming, it is a perfect option for the fast-food industry, which evokes a sense of warmth and hospitality.

Symbol: 1997–2007

KFC Symbol
In 1997 the logo was substantially modified by Landor Associates. Colonel Sanders got shoulders and a new facial expression. Also, he tilted his head. When the chain received this logo, it simultaneously made quite a few changes in the restaurants’ interior and exterior design. The mansard roof was replaced by a flat one, while the tower grew thicker.

Emblem: 2007–Present

KFC Emblem
In 2007, the emblem was slightly modified. The Colonel’s wrinkles disappeared, and he “put on” an apron instead of the tuxedo. The lines became thicker. Some designers criticized the new version, claiming that it has become less sincere and the Colonel looks like a Vladimir Lenin in a wig.


Font of the KFC Logo
The simple italic type used for the “KFC” characters in the current emblem has been used since 1991. The font for the “Kentucky Fried Chicken” inscription has changed more than once, becoming more and more minimalistic.


Color of the KFC Logo
Basically, the color scheme (red, black, and white) has stayed the same since the 1991 version of the logo was created. However, if you take a closer look at the latest emblem, you will definitely notice the difference in the shade of red used: it has become a bit darker, less bright.