Buffalo Bills logo

Buffalo Bills logo

One of the most known professional American football teams, Buffalo Bills have gone through four logotypes over more than half a century of their history.

Meaning and history Buffalo Bills logo

logo Buffalo-Bills-history

Looking at the team’s earliest logo, which was adopted in 1961, one can hardly find any similarities with the current emblem. The first Buffalo Bills logo depicted a herd of buffaloes and 2 players in front of them. Above the picture, the name of the team was given in a solid sans serif typeface. All these were placed inside a dark blue shape resembling a football.

This version was only used for a year, and as soon as in 1962 it was heavily modified. Having preserved the original football shape and the core visual metaphor, the designers changed all the rest. Now, there were only one buffalo and only one player. The buffalo and the background were given in shades of brown, while the football player was wearing the blue uniform and white helmet. There was the number 31 on his sleeve, while his helmet featured a red buffalo.

The 1970 Buffalo Bills symbol

Buffalo-Bills-symbol

In 1970, a completely new logo was adopted. It was simpler and clearer than its predecessor. The only hero of the story was a red bison with a white eye. Probably the most minimalistic of all the team’s symbols, this one was used for three years.

Current emblem Buffalo Bills

Buffalo Bills emblem

The Buffalo Bills logo adopted in 1974 has a more energetic and dynamic look. The key theme – the buffalo – is preserved in this version of the logotype, yet now it is a charging buffalo with the solid red line coming from its head.

Font of the Buffalo Bills logo

Font Buffalo Bills logo

The Bills wordmark features a solid serif typeface. The uppercase font is a custom one.

Color of the Buffalo Bills logo

Color Buffalo Bills logo

The three colors featured in the Buffalo Bills logo are actually the team’s official colors that can also be seen in their uniform: royal blue, red, and white. In addition to this, the club’s official palette also includes navy blue, although it is not present in the logotype.