Detroit Lions Logo

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Detroit Lions LogoDetroit Lions Logo PNG

For most of its history, the Detroit Lions logo has been built around a stylized lion. The lion logotype was adopted in 1952, when the team got its current name.

Meaning and history

 

Detroit Lions Logo history

The history of the Detroit Lions visual identity is an illustration of the club’s growth and progress. It all started with a bit naive and very detailed image executed in a realistic color palette, and throughout the year the emblem came to a modern and bright badge, which could easily be used by a luxury car marque.

1934 — 1945

Detroit Lions Logo 1934

The very first logo for Detroit Lions football club was introduced in 1935 and featured an orange and blue composition, where the lion with its mouth open and a football player with a rugby ball in his hands was facing right. The player was wearing a red and blue uniform with a blue helmet, while the lion was executed in a gradient orange and yellow palette. It was a simple and delightful emblem, which was just a graphical representation of the team’s name and purpose. The badge stayed with Detroit Lions for almost a decade.

1946 — 1969

Detroit Lions Logo 1946

The redesign of 1946 brought a completely new image to the Detroit Lions visual identity, making the emblem modern and stylish. The new badge was composed of two wide vertical stripes in blue and gray, placed on a white background, and a white lion’s silhouette in a thin blue outline. The animal’s figure was placed over the stripes and had its legs stretched, moving to the right. It was a stylish and fresh emblem, representing the progress and confidence of the football clubs

1960 — 2002

Detroit Lions Logo 1960

In 1969 the lion was redrawn again. Two stripes were removed from the background and the lion’s silhouette was now executed in solid blue, outlined in white and blue. The animal also changed its pose from walking to jumping, which gave a more powerful and dynamic mood to the whole image. This version of the logo stayed with the team for more than forty years.

2003 — 2008

Detroit Lions Logo 2003

With the redesign of 2003, the color palette of the Detroit Lions visual identity was slightly modified: the outer line of the image was switched from blue to black, giving a stronger contrast to the drawing and adding professionalism and determination to the club’s qualities.

2009 — 2016

Detroit Lions emblemThe blue lion’s figure gained some white accents in 2009. The emblem started looking more vivid and realistic, as the whole lines added movement to the solid silhouette, evoking a sense of speed and energy. The contours were also modernized, making the silhouette more realistic.

2017 — Today

Detroit Lions logo

The redesign of 2009 only switched the color of the emblem’s outline, but the whole mood of the logo evolved. The thick black line was replaced by solver-gray, which added elegance and style to the image, showing Detroit Lions as a professional team and reflecting its experience, authority, and seriousness.

Leaping lion symbol

Detroit Lions symbol

In 1970, the iconic leaping lion appeared in the logo for the first time. It had a white outline and one more, black, outline around it. Since then, the symbol has been tweaked three times (in 2003, 2009, and 2017).

The latest version has more details than the 1970 one. Instead of the black outline, there is a grey one.

Font

Font Detroit Lions Logo

In addition to the Lion emblem, the club has also a wordmark. Instead of the Wayne font used in the previous version, the 2017 wordmark features a custom typeface. It looks unique due to the unusual sharp elements at the ends of the letters.

Color

Color Detroit Lions Logo

The team’s official colors include Honolulu blue, silver, and white. All of them can be seen in the current Detroit Lions logo.