Dodge Charger Logo

Dodge Charger LogoDodge Charger Logo PNG

Dodge Charger is an iconic American car produced by the Dodge division of Chrysler Corporation. The idea for its creation was born together with the beginning of the muscle car era, when in 1964 the Pontiac GTO was produced, which was a usual coupe equipped with a powerful 335-horsepower engine.

Meaning and history

This car became a fundamentally new model for the brand. In the mid-1960s, Dodge competed mainly with budget Ford, Chevrolet, and Plymouth, which did not suit the Chrysler bosses: they wanted to turn the brand into a competitor of the more prestigious and sporty Pontiac. And it did make sense, as Chrysler already had its accessible brand Plymouth, but the expensive sports brand did not. The Charger was created to squeeze Pontiac From its market niche.

The prototype was presented to the public in 1965. It was a mid-sized car with a fashionable fastback body (something between a hatchback and a coupe), like the Ford Mustang and Plymouth Barracuda. The car that went into production the following year was virtually the same as the prototype.

In 1968, a new version was presented with an updated exterior. The “jaws” of the grille became even wider and more aggressive, and the body contours were more dynamic. The fastback body was abandoned in favor of a more traditional hardtop.

In 1971, the third generation Charger appeared. It was smaller and had a smoother, more elegant shape. The number of available versions was as big as ever – there was a budget Charger, and luxury version SE (Special Edition), sports R / T (Road and Track), and budget-sports Super-Bee, which had only the most important of options – a powerful engine and sports suspension.

In 1975, the next, fourth-generation Charger was introduced. The Dodge Charger SE (Special Edition) was the only model offered. It was available with a variety of engines, from the Chrysler LA 318 V8 to the Chrysler B 400 V8.

In 1983-1987, the Dodge Charger was produced on Chrysler’s typical “L” base. The supercharged version was produced from mid-1983 to 1987 and received its name, the Shelby Charger.

February 2005 saw the return of the iconic Dodge Charger on the LX platform. The car was created to continue the Dodge Charger line, as well as to replace the Dodge Intrepid. In 2012, the 465-horsepower four-door Charger SRT8 with HEMI 6.4-liter V8 engine was launched.

What is Dodge Charger?
Dodge Charger is the name of one of the most iconic cars in the history of the automobile industry produced by Dodge, owned by Chrysler Corporation. The first generation of the legendary model saw the light in the mid-1960s.

In terms of visual identity, Dodge Charger has always been following the main features of the car itself, masculinity, power, and timelessness. The badge of this model is composed of a corporate Dodge logotype and a wordmark with the “Charger” executed in a modern and dynamic sans-serif font.

???? – Today

Dodge Charger Logo

The Dodge Charger logo is simple in its composition but very strong and progressive in its execution. The two lines of the badge are set in different fonts, which are balancing and accompanying each other, set in a minimalistic black-and-white color palette; which turns glossy silver when placed on the Charger cars.

Font and color

Dodge Charger Emblem

The slanted geometric lettering from the primary Dodge Charger logo is set in a bold and modern sans-serif typeface with clean contours and distinctive cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Venus Rising Bold Italic, or Avionic Wide Black Oblique, but with some significant modifications of the characters’ contours.

As for the color palette of the Dodge Charger’s visual identity, it is based on a flat black color, which is a timeless option for any badge. Black stands for confidence, power, and brutality, the features, which differentiate the legendary car model from its competitors.