Piaggio Logo

Piaggio Logo

Piaggio is a famous Italian manufacturing company of scooters and motorcycles, which was established in 1884. Piaggio owns a few different brands and operates in more than 50 countries across the globe.

Meaning and history

Named after its founder, Ronaldo Piaggio, the brand is a true symbol of the Italian motor vehicle industry. It has a remarkable and highly-recognizable visual identity, which represents style and power.

The Piaggio logo was inspired by its iconic Vespa label, which means “the wasp” the logo is composed of a wordmark with an emblem, which is placed above it.

Piaggio Logo

The wordmark is executed in a custom sans-serif typeface, which has a pointed angle of the letter “P”, resembling of the wasp sting, and square shape of the letter “O” with rounded corners.

The Piaggio emblem is a hexagon, that repeats the shape of the honeycomb, with the brand’s symbol in the middle. The symbol is a stylized wasp, which is composed of two-letter “P”, placed back-to-back. It is a strong work in terms of showing the company’s heritage in a modern and stylish way.

The color palette of the Piaggio logo features light blue and silver-white for the emblem and black for the wordmark. This scheme makes the logo look light and fresh, showing the brand as professional and trustworthy. The black color of the lettering reflects the power and authority of the Piaggio company.