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Since 1996, the logo of the Minor League Baseball franchise the Peoria Chiefs has gone through only one notable update.
Meaning and History logo
Founded in 1983, the Peoria Chiefs were named after the Native American tribe called Peoria. Today, they are the Class-A affiliate of the St. Louis Cardinals.
Old symbol
The connection with the St. Louis Cardinals was rather obvious on the 1996 Peoria Chiefs logo as it depicted a northern cardinal, the symbol of the St. Louis Cardinals. The anthropomorphized bird was holding a baseball bat.
Emblem in 2005-present
As the result of the 2005 update, the bird was replaced by a dog. Interestingly enough, the position of the creature and the way it was holding the baseball bat didn’t change at all, so the overall look of the two logos was very much the same.
In 2012, the emblem was slightly modified: a “C” was added to the dog’s sleeve.
