St. Louis Cardinals Logo

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St. Louis Cardinals Logo
There are two emblems having the right to be considered the official St. Louis Cardinals logo. First, it is the iconic birds-on-the-bat symbol, and also the interlocking StL logo. In 2012 the birds-on-the-bat logo was named the most known baseball logo (the result of a survey conveyed among ESPN readers).

Meaning and History logo

St. Louis Cardinals Logo history

The earliest official logo was adopted in 1900 and featured interlocking letters “StL”. The idea to connect “Cardinals” with the birds of the same name appeared in the 1920s. The 1922 logo was the first one to feature the birds.
The following versions introduced in 1927, 1929, 1949, 1956, and 1967 experimented with the number, the size, the color of the birds, as well as their temperament and mood.

The current symbol

symbol St. Louis Cardinals
The latest notable update happened in 1998. The new bird looked completely different. It featured more details. Its outline was blue, the beak was yellow, while the eyes were white. The wordmark grew bolder, with the distinctive letter “C” locked up over the baseball bat. One more important detail: it was the first time that the bird was actually gripping the bat rather than just standing on top of it.


St. Louis Cardinals Logo font
The wordmark sports a beautiful script typeface with a prominent letter “C”.


St. Louis Cardinals Logo color
The current St. Louis Cardinals logo features a combination of a dark (“midnight”) shade of navy blue, as well as red, white, and yellow.