St. Louis Cardinals Logo

St. Louis Cardinals Logo St. Louis Cardinals Logo PNG

There are two emblems having the right to be considered the official St. Louis Cardinals logo. First, it is the iconic birds-on-the-bat symbol, and also the interlocking StL logo. In 2012 the birds-on-the-bat logo was named the most known baseball logo (the result of a survey conveyed among ESPN readers).

Meaning and history

St Louis Cardinals Logo history

There are two things the logo of St Louis Cardinals baseball club can’t be imagined — the image of a bird and a cardinal Ted color. One of these two elements has always been on each emblem, created for the Cardinals throughout its long and intense history.St. Louis Cardinals Logo

1900 — 1919

St. Louis Cardinals Logo 1900

The initial Cardinals logo, introduced in 1900, was composed of a stylized “SL” monogram in a burgundy shade of red. The overlapping letters were executed in bold lines with their ends enlarged and rounded. This logo stayed with the club for almost twenty years and was the only version of the Cardinals’ visual identity without any bird image on it.

1922 — 1926

St. Louis Cardinals Logo 1922

The redesign of 1992 brought a new style and mood to the club’s visual identity. It was a full “Cardinals” wordmark in a title case, with its red letters executed in a traditional serif typeface and outlined in black. The black of the letters’ outline was balanced by a long black baseball bat coming through the letter “C”. Two red birds were sitting on the bat and looking at each other.

1927 — 1928

St. Louis Cardinals Logo 1927

In 1928 the composition of the logo for simplified but the execution became more detailed. The new emblem featured a red bird sitting in a red baseball bat. The cardinal was facing left and represented pride, courage, and reliability.

1929 — 1948

St. Louis Cardinals Logo 1929

In 1929 the club decides to bring back its logo from 1922, as it was more playful and bright, which better reflected the character and essence of the team, evoking a sense of passion and joy.

1949 — 1955

St. Louis Cardinals Logo 1949

The emblem from 1949 got an additional blue color and had all the elements in a smaller size than on the previous version. The “St. Louis” lettering in black was written in a traditional serif font above the image.

1956 — 1966

St. Louis Cardinals Logo 1956

The logo, introduced by the club in 1956, depicted a caricature of a red bird with a yellow baseball bat in its wings. The bird was sitting on a black horizontal stick. T hi was a bright and fun version, which stayed with the club for ten years and got loved by its fans.

1967 — 1997

St. Louis Cardinals Logo 1967

The redesign of 1967 changed the composition of the logo again. The new badge featured a white baseball with red stitches, a thick red circular framing with white sans-serif lettering on it, and a realistic red bird sitting on a yellow baseball bat in the middle of the emblem.

1998

St. Louis Cardinals Logo 1998

In 1998 the framing and the baseball were removed from the logo and the “Cardinals” wordmark was placed under the bird sitting on a bat. The logotype was executed in a sleek script typeface, with its letters featuring intense cardinal-red shade and a thin black outline.

1999 — Today

St. Louis Cardinals logo

The contours of the emblem were refined and the tails of the letter “C” slightly elongated in 1999. It is still a red cardinal bird sitting in a yellow baseball bat and facing left. The St Louis Cardinals logo is a representation of the club’s passion for baseball and its strong link with its roots and legacy.

Font

St. Louis Cardinals Logo font

The wordmark sports a beautiful script typeface with a prominent letter “C”.

Color

St. Louis Cardinals Logo color

The current St. Louis Cardinals logo features a combination of a dark (“midnight”) shade of navy blue, as well as red, white, and yellow.

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