White Sox Logo

white sox logo
The Chicago-based baseball team White Sox has gone through not less than twenty logo modifications since it entered the Major League in 1901.

Meaning and History logo

White Sox Logo history


The first seven logotypes (1890-1911) were variations of a capital letter “C” in dark shades of blue. In 1912-1917, the logo featured a big “S” in a Roman style font with the “o” and “x” inside the top and bottom loops respectively. The same type of emblem, with subtle modifications, returned in 1936-1938.
Several logo versions featured a white sock, including the 1918-1931 emblem, where it appeared together with a golden eagle, the 1949 – 1959 emblem with a flying sock, and the 1960-1975 variation with a baseball player.
The design of the 1932-1935 symbol, where the letters forming the word “Sox” were given on a slant, was somewhat similar to the current one.

Symbol

White Sox symbol
We should also mention the 1939-1948 logotype featuring a cartoonish baseball player, as well as the two logos with a more “serious” depiction of a player (introduced in 1976 and 1987).

Current emblem

white sox emblem
Each of the club’s official colors – black, silver, and white – is featured on its logo. The logotype itself represents the letters “S,” “O,” and “X” in an Old English font. The letters are positioned in such a way that actually “o” resembles “e”, so the word can be read as “sex.” The hidden message creates a funny contrast with the medieval typeface.

Font

chicago white sox logo
While the primary White Sox logo doesn’t contain any text, the team does have a wordmark. Here, its name is given in three lines, the letters seem to have been taken from the Gotham Bold font.