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The visual core of the Kansas City Royals logo has remained virtually intact since the baseball team was established in 1969.
Meaning and History logo
The logo is credited to the Hallmark Cards company established in 1910. Versions of the emblem were submitted by 15 artists. At the first step, the works of three artists were chosen, after which each of them was asked to develop several more versions of their designs. When the work was over, Shannon Manning’s design was chosen out of all the emblems provided for the contest.
Manning’s emblem looked somewhat unusual for the era – a bit too minimalistic and geometric, in comparison with the logotypes of other teams. The royal blue shield topped by a crown housed a big letter “R” in white, with the gold “KC” lettering at the upper right-hand corner.
In 1979, the comparatively simple font for the word “Royals” below the shield was replaced by a script. The wordmark color was changed from yellow to blue. On the 1986 version, the word “Royals” became bigger in comparison with the shield, while the 1993 variation replaced gold by the silver color.
In 2002, the capital “R” disappeared from the shield. Instead, there was the “KC” lettering.
Cap symbo
The cap insignia features the interlocking letters “K” and “C” in gold on the blue background. The script looks the same as that used on the shield KC Royals logo.
The 50th Anniversary emblem
The Anniversary KC Royals logo features a modernized shield with the number “50” topped by a crown. On the left, the year when the franchise was founded (1969) is given, on the right, there is the year of the team’s 50th season (2018).
Font
The script featured on the “Royals” lettering is a custom artwork, as are the letters “K” and “C”. None of them seems to belong to an existing typeface.
Color
The team’s palette encompasses the four colors: royal blue (hex: #004687), gold (#C09A5B), light blue (#7AB2DD), and white (#FFFFFF).
