One of the youngest professional teams in Minor League Baseball, Hartford Yard Goats, was established in 2016 as a result of the relocation of an older franchise, New Britain Rock Cats. In total, the franchise has gone through eight names since 1935 when it started playing as Reading Red Sox. It has played in the Eastern League since 1983 and is known as the Double-A affiliate of the Colorado Rockies. As of 2024, the Goats under their current name have won just one first-half title, while previous years were much more successful for the club.
Meaning and history
Even though, the Hartford Yard Goats is quite a fresh name in the Minor League Baseball, the roots of the club are much deeper and older than it may seem. The original team was established in 1935, in Reading, Pennsylvania, and was named Reading Red Sox. Almost thirty years later, the Red Sox were relocated to Pittsfield, changing their name accordingly to the new city. Later on, there were new destinations: Pawtucket, Bristol, and New Britain.
The Red Sox era for the team ended in the middle of the 1990s when the club adopted the new name — Hardware City Rock Cats. This was also when the club got new Major League affiliates — the Minnesota Twins replaced the Boston Red Sox. However, in 2015 the club got new Major League affiliates, Colorado Rockies, and the next season has already welcomed the Rock Cats under their new name, Hartford Yard Goats.
2016 – Today
The logo of the minor league baseball team Hartford Yard Goats, introduced in 2016, was supposed to appeal not only to baseball fans but to kids throughout the region. And the designers have managed to perfectly depict this strategy in the graphical badge. The Goats logo is composed of a cool drawing of a gray goat’s head holding a thick wooden stick in its mouth; and a super elegant slanted lettering in a designer typeface, which has some bars and strokes in it, resembling goat horns, or fantasy forest branches.
Primary symbol
When the name “Hartford Yard Goats” was chosen in 2015, it raised some eyebrows. As Josh Solomon, the owner of the club explained, he wanted to the club to look “family friendly and appeal to kids as well as baseball fans.” This concept is certainly reflected on the primary Hartford Yard Goats logo. The goat may seem friendly and cute, at first glance. If you take a closer look, though, you may notice considerable tension in the way the creature is chewing a baseball bat, in the expression of its eyes and its muzzle.
Secondary emblems
Unlike the primary logo, the goat on the green roundel emblem has an overtly aggressive look. There’s also an alternative emblem featuring a large “H.”
Colors
Gray, tan, Kelly green, and royal blue create the basic palette of Hartford Yard Goats logo, while white is used for the background and smaller elements.