Pernod ricard Logo PNG
Pernod Ricard is the French company, created in 1975, the second largest spirits and wine manufacturer in the world. It operates in more than 85 affiliates and 100 production sites and is focused on the premium spirits market. The company’s eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard.
Meaning and history
Pernod Ricard is a French company, manufacturer, and distributor of alcoholic beverages, whose products are exported to more than 160 countries. The holding includes 89 enterprises, and the company has about 19,000 employees, and the company itself is currently ranked second in the list of the largest alcoholic beverage companies in the world. Pernod Ricard’s portfolio includes such famous brands as Jameson and Ballantine’s whisky, Havana Club rum, Absolut vodka, Malibu liqueurs, and many others.
The roots of Pernod Ricard are the story of two spirit houses from France that merged at the right time to form a truly powerful and great brand.
In 1797, Henri-Louis Pernod opened his first absinthe distillery in Switzerland. He soon expanded his holdings and built the new Maison Pernod Fils factory in Pontarlier, in eastern France. By the mid-19th century. The company had become one of Europe’s leading producers of luxury spirits.
In 1932 in Marseille, Paul Ricard invented aniseed tincture pastis and founded Ricard, which became a strong competitor for Pernod. After Paul Ricard retires, the companies agree to merge.
Today the company is one of the world’s strongest players in the alcohol market. Pernod Ricard products regularly take part in world exhibitions and competitions, where they are awarded diplomas and honorary prizes.
1975 – Today
The Pernod Ricard logo is a classic typeface wordmark executed in navy blue with a flower-like round emblem with 10 short petals and one long, forming two.
The color scheme of the brand’s logo consists only of two blue tones – the darker one is for the wordmark and the lower petals, and the light blue is for the six upper petals of the emblem.
Apparently these two colors reflect the way the brand was created – by merging of two companies, Pernod and Ricard, in 1975.
One more detail of the logo is the brand’s motto below the Pernod Ricard name. “Créateurs de Convivialité”, creators of conviviality, – representation of good company, sociable moments and a festive atmosphere.
Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish Whiskey, Martell Cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines.
