Martell Logo

Martell Logo PNG

Martell is one of the oldest brands of cognac in the world. Established in France in 1715 by Jean Martell, Martell premium brand is now owned by Pernod Ricard. Martell has a title of Number 1 International cognac brand of Prestige category.

Meaning and history

Martell Logo history

2000 – 2016


The Martell logo, introduced in 2000, stayed with the brand for 16 years and became instantly recognizable across the globe due to its exquisite color palette and elegant details. The emblem featured a dark blue background with the white shadowed inscription on its top part, executed in a classy serif font. The elegant gold bird was set above the nameplate, and the “1715 — 2015” datemark was written under the wordmark, in thin gold lines. This anniversary badge was created to celebrate the 300 years of the legendary brand, so this number took the biggest part of the banner, drawn in numerous rounded sparkles in silver, and underlined with a gold “Tricentenaire” in thin gold capitals.

2016 – Today

The Martel logo, designed by Yorgo & Co, Paris-based design bureau, is an example of elegance and sophistication.

The deep blue bold wordmark, the main accent, is framed with two emblems: a swift on its top and a shield on the bottom.

Both emblems executed in fine and clean gold lines, with attention to entails. The bird on the top has textural lines and organic silhouette, and the bottom shield is very elegant and shows the brands history and aesthetic.

Martell Logo

The color palette, exclusive typeface and delicate graphics indicate the luxury of the brand.