Martell Logo


Martell is one of the oldest brands of cognac in the world. Established in France in 1715 by Jean Martell, Martell premium brand is now owned by Pernod Ricard. Martell has a title of Number 1 International cognac brand of Prestige category.

Meaning and history

Martell Logo history


The Martel logo, designed by Yorgo & Co, Paris-based design bureau, is an example of elegance and sophistication.
The deep blue bold wordmark, the main accent, is framed with two emblems: a swift on its top and a shield on the bottom.
Both emblems executed in fine and clean gold lines, with attention to entails. The bird on the top has textural lines and organic silhouette, and the bottom shield is very elegant and shows the brands history and aesthetic.
Martell Logo
The color palette, exclusive typeface and delicate graphics indicate the luxury of the brand.