Havana Club Logo

Havana Club Logo
Havana Club is a brand of rum created in Cuba in 1934. Nowadays Bacardi and Pernod Ricard are engaged in litigation about ownership of the name “Havana Club”.

Meaning and history

Havana Club Logo


The Havana Club logo consists of a bright red circle framed in gold with a wordmark Havana Club executed in Futura Std Condensed Bold font.
The logo symbolizes the sun that shines on Cuba and makes its rum rich and warm. Due to its color and shape, the Havana Club logo is very recognizable.
The most interesting detail of the logo is it’s mascot icon on the top of the circle. It’s a figure of Giraldilla, the emblem of the city of Havana and it’s free spirit.
La Giraldilla, is a woman statue on the tower of the Castillo de la Real Fuerza. She is supposedly Inés de Bobadilla, successor of her husband as the governor of Cuba in 1539. Before the revolution The Havana Club’s logo was a tree.