Inditex is a Spanish company, which owns several clothing brands, including Zara, Oysho, Bershka, Massimo Dutti, Pull&Bear, Stradivarius, Uterque, Enaire. The company was established in 1963 and today is one of the largest in the world with almost 8 thousand stores across the globe. The store is located in more than 90 countries worldwide and also distributes its items via branded websites.
Meaning and history
The name of the company, Inditex, is a derivative from Industria de Diseño Textil SA. The name became synonymous with the favorite modern fashion labels for men and women across the globe.
It is interesting, that the logo of the corporation is the only bright one. It uses a scarlet white color, while all the right sub-brands are executed in a monochrome palette. Usually, the corporate logo is the most delicate and modest one, while the selling labels are bright and eye-catching.
With Inditex it’s different. The extra-bold red inscription is placed on a white background, evoking a sense of power and passion and representing a strong, reputable and influential company, which values expertise and quality in design and materials.
The logo of the textile corporation is memorable and timeless, as has no extra details, curves or frames. It is strict, sharp and it is red. A perfect combo.
1985 – 2022
A little over twenty years after the company was established, it came up with a bold and powerful logo design. Although there were no elements other than the name inscription, the logo looked confident and powerful. It was achieved with the help of deep red color, thick and sharp strokes, all uppercase letters, and relatively wide spacing. It was a bold and very successful design.
2022 – Today
Although the company steered away from the red, the logo still appeared strong and impressive. The designers went for black, which is a classic choice that adds a touch of professionalism and a feeling of power. There are many fonts similar to the one used in this logo, including Sweet Rosetia Sans, Ardela Edge X01 Extra Bold, and Ardela Edge X01 Bold. This logo featured thinner strokes, but closer spacing. In addition, the “N” was now cut straight instead of having pointed ends. The designers did not introduce any other elements to the logo, keeping it stylish and timeless.
Font
The wordmark in all capitals is executed in a bold sans-serif typeface, which is similar to Eagle or Resolute NF fonts, in which the main feature is a sharp letter “N”. It is the most recognizable symbol from all the logos, evoking a sense of progress and dynamics.
Another memorable thing about the company’s logo is the thickness of its letters. But the inscription looks balanced and not overloaded due to the right spacing. The lettering is harmonized and looks bright and young.
Review
The huge Spanish company owns 8 internationally famous brands in both fashion and homeware segments. The brands are Zara and Zara Home, Massimo Dutti, Uterque, Oysho, Bershka, Stradivarius and Pull & Bear.
Founded in 1963, today the company is one of the world’s leading clothing, footwear and accessories retailer, aiming at different audiences — from teenagers (Stradivarius, Pull & Bear and Bershka) to middle age customers (Zara, Massimo Dutti and Uterque).
Zara is the pioneer label of the company and the most prosperous one, which gave an opportunity to expand and create new labels at the end of the 1980s. Today all the fashion and homeware brands of the corporation are extremely popular across the globe.
The reputable and influential company has thousands of stores across more than 200 international markets, where almost 200 thousand employees work. The company cares about its customers, putting them in the center of their value system and does everything for them to enjoy shopping and wearing the items of their brands.