Aldi Logo PNG
A small shop, created as a family business in the distant 1948, today has turned into a wide network, the supermarkets of which can be found almost throughout Europe.
Meaning and history
The visual identity of the European supermarket chain has changed three times throughout the company’s history, though the original color palette is still kept by the brand today, with just slight modifications. The Aldi logo looks laconic yet strong and bright, due to the right use of colors and an interesting geometry of the lines.
What is Aldi?
Aldi is a German chain of supermarkets, which was established at the beginning of the 20th century. Today the company has more than ten thousand stores all over Europe, offering the customers a variety of grocery products, beverages, and some houseware stuff. Aldi also has a line of goods under its own brand.
1970 – 1983
The original Aldi logo was created in 1970 and featured a simple white logotype placed on a bright purple banner in a thin white outline. The lettering of the wordmark was executed in an extra-bold sans-serif typeface with thick lines and straight cuts of the letters. The contrast of white and purple made the modest logo look bright and memorable, showing the company as a strong and professional one.
1983 – 2006
With the redesign of 1983, Aldi got a graphical emblem, complementing its white logotype. The new composition featured a vertically oriented purple rectangle in thick orange and coral-red framing. The white wordmark was placed on the bottom of the emblem, under the light blue icon with the left part of the letter “A” executed in light blue lines.
2006 – 2017
In 2006 the contours of the Aldi emblem were refined, and the logotype got a new narrowed typeface, which looked modern and stylish. As for the graphical part, it still featured a part of the stylized letter “A” formed by three diagonal and three horizontal light blue lines. But with more space between them. The orange frame was replaced by a yellow one, which made the whole composition crispier and fresher.
2017 – Today
In 2017 the Aldi visual identity was redesigned again, redrawing the stripes “A” in smooth gradient ribbons. The lettering also changed its typeface to a sleeker and softer one, with rounded angles and edges. The color palette of the logo remained untouched, but due to the new style of the lines, the whole image started looking brighter and more intense.
Color and Background
The first logos of the network were a combination of red background (dynamics, head) and white font (restraint, nobility). Already in the 1960s, the main color was blue – and against its background, the white font remained. And only in the 1980s the creators of the logo found that it was not necessary to give up any of the colors. Then the logo acquired a vertical rectangular shape in a frame of several colors. Inside the frame, on a blue background, there is a white logo and a blue symbol – an element of the letter A, consisting of three blue stripes diagonally intersecting the field of the logo, and three similar bands located horizontally. Minor changes in the font, colors and thickness of the lines during the following years did not bring about any fundamental changes in the logo.