Oysho Logo

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Oysho logo
Oysho is a fashion brand, which specializes in leisure and underwear. The company was established in 1977 in Spain and today is a part of Inditex Group, with more than 600 stores all over the globe.

Meaning and history

Oysho Logo history


The Oysho visual identity was always based on the brand’s name inscription exe-cuted in a monochrome color palette, however, with the latest brand’s redesign, the logo was modified in order to look more contemporary and sharp.
The current Oysho logo, designed by the Clase bureau, based in Barcelona, looks strong and reflects the Oysho innovative approach.
The wordmark in all capitals is executed in a stylish serif typeface with confident neat lines and enough space between the letters, which makes the logotype look light and fresh.
The font of the Oysho logo was designed by a Spanish typographer, Iñigo Jerez, and it was based on the original brand’s logo, but many details were softened and modified in order to create a perfect typeface.
The monochrome color palette remains untouched, yet now black is the main color for some product lines of the brand. The Oysho packaging now can also be seen in both white and black colors, which adds style and makes the brand more recognizable.
Oysho logo
The Oysho logo is minimalist and laconic and executed with great attention to detail. It looks modern and confident, showing a powerful brand, which values progress and innovations.