Bass Pro Shops Logo

Bass Pro Shops logoBass Pro Shops Logo PNG

Bass Pro Shops is the name of the American retail company, which was established in 1972 and specialized in selling items for outdoor activities, such as fishing, hiking, and camping. Today the company has almost 200 stores across the country, and also successfully operates via its online platform.

Meaning and history

Bass Pro Shops Logo history

The visual identity of the Bass Pro Shops brand hasn’t changed much since the day of the company’s foundation. The iconic fish, designed in 1972 still can be seen on the retailer’s logo and is truly one of the most recognizable emblems in the industry.

The Bass Pro Shops logo is composed of an oval yellow badge with a brown outline. The vertically placed fish with its mouth opened is executed in green, white, and black and located on the left side of the emblem. In the middle of the oval, a red wordmark in three levels is set.

The color palette of the logo was created in 1984. Before the emblem was executed in red contours and set on a white background, and the earliest version featured a monochrome palette.

The logo from 1998, the one we all know today, is fully based on the version of 1974, but now it is three-dimensional and has all its contours refined. The lettering has a shadow, while the framing of the oval is rounded and gradient, which also adds volume and dynamics to the retailer’s visual identity.

Bass Pro Shops logo

The wordmark is executed in a traditional italicized serif font and all the words are written in a title case, one under another. A little glitter was added to the letters’ surface at the end of the 1990s, in order to make the logo brighter and sleeker.

The intense combination of red and yellow, reflecting passion and energy, is perfectly balanced by a calm and strict color palette of the three-dimensional fish, which shows the company as a professional one and represents its expertise and authority.