Ashley Furniture HomeStore Logo

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Ashley Furniture HomeStore Logo
Ashley HomeStore is a brand of furniture retailer from the USA, which was founded in 1997 and today has a thousand stores across the globe. The brand specializes not only on furniture but also on upholstery and homeware items.

Meaning and history

Ashley Furniture HomeStore Logo history


The Ashley HomeStore visual identity is direct and simple. The logo of the American leading furniture retailer is composed of a wordmark and an emblem on its left.
The nameplate is written in two levels with “Ashley” in a bigger size, with the capital “A” and all the test letters in the lowercase. The serif typeface looks strong and modern due to the bold lines and diagonal cut of the letters.
The “HomeStore” in all caps is placed beyond the “Ashley” inscription and is executed in a strict sans-serif with clear neat lines. Both words of the nameplate use a dark gray color, which is a symbol of stability, confidence, and trustworthiness.
Ashley Furniture HomeStore Logo
The Ashley HomeStore emblem is a geometric contour of the house executed in thick orange lines. The boldness and color of the emblem evoke a sense of warmth and safety, which are the two most important qualities for any home. The logo creates a happy feeling of a comfortable and cozy interior.