Advance Auto Parts Logo

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Advance Auto Parts LogoAdvance Auto Parts Logo PNG

Advance Auto Parts is the name of the American retail company, which was established in 1932 and specialized in selling second-hand automobile parts. Today the company has almost 5 thousand locations across the United States and Canada and has a pretty good reputation on the market.

Meaning and history

Advance Auto Parts Logo history


Advance Auto Parts is one of the companies, which are very consistent with their visual identity. Once designed in the 1970s, the logo was only once changed, and these were not the major changes, but a slight modification with the addition of bright colors.
The logo we all can see today was designed in 2002 and is fully based in its previous version. The original logo was composed of an italicized wordmark, set in two levels with a delicate and elegant tagline, and a red parallelogram on the right. The tagline “The Best Part Is Our People” was written in a traditional serif font with smooth and thick lines, while the main wordmark used a soft custom sans-serif. All the lettering featured black color and was placed on a white background, which sometimes gained a striped monochrome pattern, depending on the placement.
The black, white and red color palette was switched to yellow and red with a monochrome checkered flag in 2002. In the same year, the tagline was removed from the official visual identity, and now the insignia looks more balanced and powerful.
Advance Auto Parts Logo
The yellow lettering on the red background evokes a sense of progress and passion, while the checkered black and white flag represents the purpose and industry of the company, showing its professionalism and authority.
The Advance Auto Parts logo is very simple and minimalist in terms of concept and composition, but due to the right use of colors, it looks strong and remarkable. The italicized inscription represents speed and energy, while the flag refreshes the logo, adding strictness and solidness, and elevating the automobile associations of the visual identity to the new level.