Pull & Bear Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Pull & Bear Logo
Pull & Bear is a Spanish fashion brand, oriented on the low and medium price segment, which was founded in 1986 under the name “New Wear”. Today the brand is a part of Inditex, which also owned Zara and Stradivarius.

Meaning and history

Pull & Bear Logo history


Pull & Bear got its current name in 1991, in same year the brand’s first logo was created, and remained untouched for almost twenty years.
The company undergone redesign in 2010, the logo was changed, as well as Pull & Bear stores decorations. After the new logo was created, the brand launched its online store.

1991 — 2010

The original Pull & Bear logo was an all-caps wordmark with geometric and a little futuristic typeface. The lines of the letters wire fine and confident. The top part of the ampersand on the logo is opened. The logo features a “ Clothing Company” tagline, which is executed using the same family of the font, just narrowed.
Logo Pull & Bear

2010 — Today

The new Pull & Bear logo is more elegant. It is still composed of a wordmark and the monochrome palette remained, by the change of the typeface made it look more rich and sophisticated.
The current logo uses a classic font which is close to Avant Garde Gothic Demi Bold. It is geometric, decent and adds a feel of luxury to the nameplate. The brand’s iconic ampersand remain opened on its upper part, but its lines became softer and the curves are full of grace.