Dollar General Logo

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Dollar General LogoDollar General Logo PNG

Dollar General is the name of the retail company from the United States which was established in 1939 in Kentucky. Today the company has more than 16 thousand stores across America and offers low-cost clothing, home decoration items, houseware, and grocery goods.

Meaning and history

Dollar General Logo history


The visual identity of the famous variety retailer has always been consistent — the text-based logo executed in a bright and juicy color palette hasn’t changed much throughout the years, and is instantly recognizable not only across the United States but everywhere in the world.

1955 — 1980

Dollar General Logo-1955
The very first logo for the company was designed in the 1950s and consisted of a bold logotype in black, placed on a yellow rectangular background. The style of the lettering was unique and in today’s logo of the retailer all the most recognizable features of the original concept are still kept.
In the original logo, the “Dollar” part of the wordmark was the main. Written in a bold sans-serif with the thick straight lines, the inscription has the tails of “Dl and “R” elongated. Under “Dollar” the “General Stores” lettering in all capital was placed. It was written with the use of the same font but in thinner and more delicate lines.

1980 — 2009

Dollar General Logo-1980.
In 1980 the logotype was shortened and redrawn, keeping the original color palette. Now “Dollar General” wordmark was set in one line and placed inside a horizontally elongated yellow rectangle. The lettering Gaines more confident and thicker lines, but the iconic “D” and “R” still had their contours untouched.

2009 — Today

Dollar General Logo
The redesign of 2009 brought a more modern and sleek style to the company’s logo. The yellow and black color palette, which reflects energy and professionalism, is still with the brand, though the rectangle was changed to a smoother figure, as well as the inscription gained a more refined contemporary look.
The Dollar General text-based visual identity is simple yet memorable and recognizable. It is strong, bright, and eye-catching, showing the company’s dynamics and power, and their attitude to their customers, as the main value.