Google Logo


Google is the most popular search engine in the world with the broadest language support. It was created by Sergey Brin and Larry Page – Stamford University students. Another designer – Ruth Kedar – made a great contribution to the evolution of the Google logo, as it came up with a dozen of ideas, which have become encrypted in the logo.

Google Logo Meaning and History


The prototype of today’s Google symbol appeared in 1997. Since that time, it has gone through countless tweaks and modifications, and the concept has wonderfully remained the same. In 1998, Larry Page used GIMP – a free cross-platform graphics editor, and produced a new font for the Google logo. The 1998 logo had a green capital “G”, red and yellow “Os”, blue “G”, green “L”, and red “E”. In October 1998, the logo took on its current color palette. It is the same as the previous one except the first “G” is blue.

The Google symbol has always been a wordmark, whose letters have tried on a variety of fonts and color iterations, as well as design elements. In 1999 alone, the logo changed about eight concepts, as Ruth Kedar, a renowned designer, went on a protracted search for an idea to express the company’s global reach and innovativeness. The team tries interlocking “Os”, a crossed “O” with the second one coming in the shape of a magnifying glass and, later, a smiling handglass. The final version of the 1999 series featured an exclamation mark to mimic the Yahoo! symbol.


This version was written in Catull typerface, and it was in use from May 1999 until May 2010. Its letters had a characteristic shadow, and the exclamation mark was removed. The next modification had the same color sequence, and the shadow got a little lighter, and the hues were different. In the 2013-2015 version, the shadow was gone completely.

The Google logo is subject to Google Doodles – temporary modifications, which appear on the platform’s home page on holidays or to celebrate major events and/or historic achievements. The first Google Doodle appeared in 1998 to celebrate the Burning Man Festival. First Goodle Doodles were primitive, and it was not until 2010 that the first animated Google Doodle was introduced.

Doodles are generated by a team of designers, who hold regular discussions to decide upon events to be marked with doodles. Ideas come from a variety of sources, and many of them belonged to ordinary users. Some doodles are displayed globally, while others appear only in one or several countries. So far, over two thousand doodles have been created.

Google has evolved so far that one of the Google logo modifications undermine its identity, and the brand retains its consistency and attractiveness regardless of changes. It is a kind of achievement that few brands can boast.

New Google Logo


The current Google logo is based on the sans-serif typerface, and it was unveiled on September 1, 2015. It was chosen because sans-serif tends to be more legible than most other typerfaces when small sizes are used. This version was develop to satisfy users of small-screen mobile devices.

It uses the same color palette as the one introduced in 1998, although the hues are brighter and more consistent.  Its colors are arranged according to a so called tetradic color palette, and it adds an optimistic and vigorous feel to the logo design. It is one of the factors that have contributed to Google’s unprecedented success. Apart from the standout factor, bright colors cater to the global cultural diversity and have a kind of unifying power.

New google logo 1New google logo 2

On some occasions (usually sad), Google displays a colorless version of the logo. Thus, the light-gray logo was on Google Poland for several days following the plane crash, in which Lech Kaczynski, the President of Poland, was killed. Shortly after that, it appeared on Google hong Kong and Google China in memory of victims of the Quanghai earthquake in China.

Old Google Logo


In 1996, what we know today as Google was known as BackRub, and it had an absolutely different kind of logo. That was an image of a hand rubbing something like a bare back, and the company name stood for the company’s pioneering practice of boosting a website’s popularity through the use of backlinks. Many users confessed that the logo looked creepy to them. In any away, it did not have the stamina to communicate the company’s greatness and success to the global audience. There had to be a change for something simpler and more hilarious.

Font of the Google Logo


The latest version of the Google logo uses the sans-serif font, which is different from Times New Roman and ornamental fonts, which the wordmark had appeared in before. This font has a bold and streamlined shape, which makes it pixel-friendly, so it suits all resolutions; therefore, the wordmark is legible on all sorts of devices.

Video Google Logo