The automotive market is a highly competitive one. The logos of automobile brands form the attitude to their cars. Therefore, the designers pay special attention to the creation of logos. This rating presents the logos of mass production cars.
The list of top-20 car logos starts with Koenigsegg. A hybrid car with increased potential, one gasoline and three electric engines, Koenigsegg Regera was converted from experimental model into mass production car. This is why the logo claimed its position in our rating. The price of Koenigsegg Regera is $1.9.
The Pagani logo is not well familiar to a wide audience. Horizontally positioned oval studded with rivets and capped with a blue “sapphire” on the left side of the logo gained fame in 2017, when Pagani Huayra BC was sold for 2.8 million dollars. Huayra’s engine power is 799.4 horsepower; the acceleration to 100 kilometers per hour is claimed at 2.7 seconds.
The Pininfarina logo has a crown on the top, emphasizing uneasy origin of its creators and its target group. The price of the brand’s cars makes them available only the chosen ones. The design of Pininfarina Sergio model, which costs $3 million, implies the absence of a windshield. The car can reach the speed of 320 kilometers per hour, but the real secret is in its aerodynamics. All the airflow passes over the top of the car.
The Bugatti logo has the unofficial name “brooch”. Indeed, “the pearls” decorate the logo’s oval contour and the center presents us the best jewel – the company’s name. Bugatti Chiron’s maximum speed is 420 kilometers per hour. The car is capable of accelerating to 300 kilometers in 13.6 seconds, and it takes 2,5 seconds to reach 100km/h. However, extreme speeds lead to enormous gas consumption – the tank will become empty in 9 minutes at maximum loads. The price of the record-holder-car is 2.6 million dollars.
The raging black horse in the center of the Ferrari’s logo is familiar even to those, far from the automotive world. Initially used as a family coat of arms, the Ferrari logo confirms the availability of fantastic speeds. The perfect example is Ferrari LaFerrari Aperta capable of rushing at speeds up to 350 kilometers per hour. The price of such a car is $ 2.2 million.
Open wings of the Aston Martin logo symbolize speed. The power, hidden under the Aston Martin logo, is close to fantastic. For example, the power of the Aston Martin Valkyrie is 1000 horsepower. The car was sold for $ 3 million.
The Lamborghini logo is a permanent participant of car ratings. The charging bull, covering three quarters of the logo, creates the sense of perfect dynamics emphasized by the triangular form of the shield. In addition, the contrasting combination of the golden image and the black base adds some temper to the logo. The car, which again reminded about the expensiveness of this logo – Lamborghini Veneno Roadster – was sold to the new owner for $3.3 million.
The Lykan logo got its place in the rating because of the enormous price of its latest model. Lykan HyperSport was sold for 3.4 astonishing million dollars. The stylized letters of the Lykan font are not even remotely similar to other automotive logos. The Lykan symbol resembles a mask of a superhero, which is appropriate for a car capable of accelerating up to 100 kilometers per hour in 2.8 seconds and having 770 horsepower under the hood.
The golden cross with diagonally cut side beams of the Chevrolet logo takes the 12th position of our rating. The brand value is estimated at 11.5 billion dollars, which is 1.6 billion more than the previous year. The value of the logo increases not because of the gold, which the logo has in abundance, but because of the innovations and outstanding results on the crash tests of its new cars.
The Porsche logo holds 11th position of our rating. Changes in the marketing strategy significantly increased the number of cars sold (by 8 billion dollars), and, as a result, the brand value. A gilded shield with a black horse again pretend to return to the top 10.
The Audi logo opens the top 10 of our rating. The metal chain of the four rings reminds of the Olympic Games and the record-holding winners. It also emphasizes the power of the brand. According to experts of the automobile world, this year the brand value has grown to 12.5 billion dollars.
Symmetrical and therefore creating a sense of convenience and comfort, the Honda logo is on the 9th position of our rating. The official estimated value of the brand is $ 21.3 billion, and experts from Brand Finance confirm the validity of the company’s success. Honda’s logo continues to explore new markets.
Even the automotive industry crisis in the US did not make Ford drop out of the top ten of the world rating. Brand Finance estimated the value of the automaker at 22.4 billion dollars. The oval and dark blue color of the Ford logo, as well as the recognizable font, remain in the top ten of the rating.
Brand Finance experts estimated the worth of this logo at 24.8 billion dollars. Thanks to this evaluation, the ring with the recognizable “belt” – the Nissan logo – has climbed three positions up in the world rating of automobile logos.
The Volkswagen logo is among the top three most recognizable logos in Europe. The volume of sales of “people’s cars” outside Germany and Western Europe are limited, but in Europe, the Volkswagen logo successfully competes with the main leader – Toyota. The brand value has increased over the past year by 32% and has reached $ 25 billion.
Thanks to a two-color solution, this logo highlights the high speed of its cars. The red element resembles a parachute, which the car might need to stop. Since the newest hybrid McLaren P1 LM – the road model – is sold for a record 3.7 million dollars, the logo is included in our rating.
According to the analysts from Brand Finance and Millward Brown, the three-beam star of Mercedes-Benz is in the top three. The brand has grown in price, and for the first half of 2018 its value was estimated at 35.5 billion dollars. The number of cars sold is growing, and each vehicle is a new bonus in the treasury of the logo’s popularity.
The logo, which occupied the first line in the world ratings during the second half of the twentieth century more often than other logos did. The “chess” combination of white and blue turned from the symbol of the region into the sign of the car’s power – the car capable of moving at a speed close to the speed of an aircraft. After all, the company once started with the production of aircraft engines.
Brand Finance estimates the value of this logo at 37.1 billion dollars, which makes it the second most valuable automobile brand in the world.
The Rolls-Royce logo occupies leading positions among brands whose target audience is people with super profits. The number of cars sold per year for this brand is relatively small, but each vehicle costs a record sum of money. Thus, classic double “R” on the emblem of Rolls-Royce Sweptail will cost the buyer $ 12.8 million.
For the past 30 years, the Toyota logo has been leading in automobile charts. According to the study of MillwardBrown marketing company, Toyota took the first line in the world rating of automobile brands. According to Brand Finance, following the results of 2017, the three ovals of the Toyota logo are again among the leaders. Experts in the field of design have repeatedly noted that it is time for the “buffalo” (the official meaning of the Toyota logo) to be replaced by the “globe”.
In the vibrant tapestry of the auto industry, the allure of car brands extends beyond mere symbols; they embody innovation, heritage, and the relentless pursuit of excellence. General Motors and Tesla stand as titans, pioneering advancements in electric vehicles and reshaping perceptions of mobility. The streets echo with the diversity of trucks by GMC and luxury SUVs by Jeep, showcasing the breadth of choice for consumers. Kia and Hyundai, hailing from South Korea, exemplify the fusion of technology and design, making a formidable mark on global markets.
Subaru and Buick, each with their unique appeal, cater to enthusiasts of rugged terrains and refined elegance, respectively. Stellantis, a conglomerate born from the merger of Fiat Chrysler Automobiles and Peugeot, strides forward with an eclectic portfolio that includes Ram pickup trucks and Dodge’s muscular sedans, reflecting a rich legacy of American automotive culture. The luxury segment is redefined by Lexus, Acura, and Cadillac, offering an oasis of comfort and state-of-the-art technology, while Genesis and Volvo champion safety and sophistication, setting new standards for luxury cars.
In North America, the Lincoln, Alfa Romeo, and Jaguar brands evoke a sense of prestige, each contributing to the tapestry of luxury brands with their storied histories and innovative futures. Land Rover and Maserati, alongside Bentley, embody the pinnacle of off-road prowess and Italian craftsmanship, appealing to those who demand the utmost in performance and luxury. The Tesla Model Y continues to capture imaginations, symbolizing the electric revolution and Tesla’s dominance in creating vehicles that are as desirable as they are sustainable.
The global landscape of the auto industry is vast, with Volkswagen Group and Mercedes-Benz Group leading in Europe, while Toyota’s Corolla and Camry, along with the Honda Accord, continue to be staples of reliability and efficiency. The spirit of adventure is alive in motorcycles, a testament to the enduring appeal of open-road freedom. Tata Motors, with its ownership of Jaguar and Land Rover, and Renault’s alliance with Nissan, illustrate the interconnectedness of brands on a global scale.
Innovation thrives in the corners of sports cars and electric ventures like Polestar, while the Ford F-150 and pickup trucks remain symbols of American durability and versatility. The luxury and performance offered by brands like Infiniti and Maserati are paralleled by the commitment to sustainability and innovation seen in newcomers like Polestar. The narrative of new-car sales is continually rewritten by the popularity of models such as the Toyota Corolla, the embodiment of reliability, and the Honda Accord, a staple of automotive excellence.
This kaleidoscope of brands, from the rugged terrains explored by Jeep and Subaru to the sleek streets navigated by sedans from Lexus and Acura, paints a vivid picture of an auto industry in constant evolution. As we look to the future, marked by the shift towards electric vehicles and sustainable practices, the legacy of these brands and their contribution to the tapestry of automotive history is undeniable. With each passing year, the most popular car brands continue to drive forward, steering us towards a horizon filled with innovation, luxury, and the endless pursuit of the open road.