Rolls-Royce Logo

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Rolls-Royce Logo
Rolls-Royce is a British brand of the world’s most luxury car manufacturing company, which was founded in 1904 and incorporated in 2011. The brand’s name is widely known all over the world as a mark of quality and luxury.

Meaning and history

Rolls-Royce Logo


The world’s most prestigious automobile company was founded in 1904 and got its official name in 1906. Named after its founders, Henry Royce and Charles Rolls, the brand became synonymous with luxury and elegance.
Unlike many other car manufacturers, Rolls-Royce remains loyal to its heritage and roots and still uses the logo, created in 1907.
There were a few redesigns held by the brand’s visual identity, but the style and font are still the same.

The Emblem

Rolls-Royce emblem
The iconic Rolls-Royce emblem is composed of a vertically located rectangular with rounded angles, the wordmark, and the brand’s monogram.
The wordmark in capital letters is split into two parts, with the “Rolls” on the top and “Royce” on the bottom of it. The “RR” monogram is executed in a custom Art-Deco typeface with sleek sophisticated lines.
The rounded angles of the rectangular are balanced by the inner outline, which makes it even more smooth and elegant.
The color palette of the Rolls-Royce logo was the main issue of the brand’s redesigns throughout history.

1907 — 1934

The first Rolls-Royce logo was composed of the brand’s iconic emblem, placed on an ornate coat of arms. The color palette of the earliest company’s visual identity was mainly red, which was a reflection of the Rolls-Royce passion and power.
The famous typeface was designed in the early years and was a perfect representative of its time’s style and sophistication.

1934 — 2019

From the 1930s Rolls-Royce started using a simplified logo — the coat of arms is gone and only the iconic symbol stays. The color palette was switched to monochrome, showing the brand’s professionalism and authority. The Rolls-Royce logo is a symbol of elegance and height quality in everything.
During the years, the logo got some silver shades and more refined and sharpened lines, but the original style and heritage are still there.

2019 — Today

In 2019 the Rolls-Royce visual identity was redesigned by the Pentagram bureau. The only thing changed was the color palette of the logo — now it is royal blue with white lines and lettering. The typeface remains the same but looks more confident and dynamic on the new bright background.
Blue is the royal color, which evokes a sense of expertise and loyalty, purity and finesse. It is a perfect combination for such a legendary brand, as it accents on the main elements, characterizing the company’s values and showing its history.

The Symbol

Rolls-Royce symbol
Rolls-Royce’s visual identity is composed not only of the brand’s emblem with a logo, but it also has one more instantly recognizable element — the legendary “Spirit of Ecstasy”.
Spirit of ecstasy is the signature ornament which is placed on the bonnet of the Rolls-Royce cars. It is a figurine of the lady with her arms, resembling wings.
It was created in the 1920s by Charles Sykes and never left the brand’s designs since that time.
The ornament symbolizes silent speed, energy, and grace. These are the main characteristics of all Rolls-Royce cars.