Pininfarina Logo

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Pininfarina Logo
Pininfarina is a luxury Italian brand of car designing company, which was established in 1930. Today the brand is a part of Mahindra Group and provides a variety of services in both automobile and industrial design segments.

Meaning and history

The company, named after its founder, Battista Pinin Farina, boasts an elegant and full of heritage visual identity.
The Pininfarina logo is composed of a wordmark and an emblem above it. The wordmark in all the lowercase lettering features an italicized cursive typeface with square lines and softened angles. The font looks futuristic and is a perfect balance for the brand’s classic emblem.
The letter “F” (for Farina) is the central element of the wordmark. Standing in the middle, it is slightly enlarged and has elongated lines.
Pininfarina Logo


The emblem is a vertically located rectangular with a bold letter “F” in lower case and its upper part curved. Two red triangles are placed in the bottom right and top left corners, which makes the white background look diagonal and the tail of the “F” cut.
The elegant red crown is located above the rectangular frame, one round pearl is placed on top of it. It adds the sense of luxury and rich heritage of the brand.
The traditional tricolor palette of the Pininfarina logo is a reflection of a sophisticated and high-end company that values loyalty and quality in design.
The Pininfarina logo evokes a sense of authority and expertise as well as an immaculate sense of style and beauty. It is a balance of modernity and classics. A great timeless logo.