Ferrari Logo

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Ferrari Logo
The car brand Ferrari today is associated with wealth and prosperity. A reared horse with a logo is literally known all over the world.

Meaning and history

Ferrari Logo history

One of the legends of the world’s luxury cars industry, Italian Ferrari, is the company, that has always been very consistent with its visual identity. The iconic symbol, designed in the 1920s has never left the automaker’s visual identity, as was put there as a tribute of the real Hero.
logo Ferrari

It is interesting that on the Barak airplane the image appeared as a kind of military trophy. The horse had migrated there from another plane, shot down by Barakka. At the helm of this very first aircraft was a native of German Stuttgart (on the coat of arms of this city is represented exactly such a horse, only slightly more fattened). However, there is also a version that the black horse adorned the coat of arms of the Barakka family.
It is also surprising that on the first motorcycles of the Ducati brand the same symbol was used – a rearing horse (with reference to the coat of arms of the same Stuttgart). However, with the increasing popularity of the Ferrari brand, the motorcycle corporation decided to replace its own logo.

1929 — 1931

1929 ferrari logo
The black prancing horse on a yellow shield first appeared on the Ferrari cars in 1929, but not many know, that the roots of this iconic emblem are deep in the aviation industry and Italian history.
The prancing horse was the symbol, the national hero Francesco Baracca, placed on his planes during the World War I. And the horse was taken by Ferrari after the mother of the famous pilot asked about it, in order to keep the logotype about her son alive.
The original Ferrari logo was composed of a yellow shield with black, red, and white lines on its top and letters “S” and “F” (standing for Scuderia Ferrari) on the bottom. The black horse was placed in the middle of the emblem, drawn in profile, turning left.

1931 — 1939

1931 ferrari logo
In 1931 the shield was slightly modified. Its upper curved part became straight horizontal and was now colored in the Italian flag palette — green, white and red.
The horse was also redrawn with its contours more distinct and clean, all the white accents were gone and replaced by yellow. The thick black outline of the shield was removed, now the emblem looked brighter and fresher.

1947 — 2002

1947 ferrari logo1960 ferrari logo1981 ferrari logo1994 ferrari logo
In 1947 the new concept was brought to the brand’s visual identity. The shield was replaced by a vertically located rectangle with its corners rounded. The color palette remained the same, yet now the stripes of the Italian flag were separated by thin black lines.
The horse was redrawn in a modern way, it gained a sleeker silhouette and got back its white accents, which added volume and a sense of motion to the image.
Another important change was about wordmark. The “SF” lettering was replaced by the “Ferrari” logotype in black. One of the most recognizable nameplates in the automotive industry is written in a custom serif font with the upper horizontal bar of the letter “F” elongated.

2002 — Today

The redesign of 2002 didn’t change much is the classy Ferrari logo. The contours became slightly cleaner and the only visible change was made to the flag — the black lines between green, white and red stripes were removed, which made the whole badge look smoother and more elegant.


Symbol Ferrari
The main symbol of the brand Ferrari, therefore, is a horse that has got up on its hind legs. The association, which evoked in Enzo Ferrari’s contemporaries this image, can be formulated as “rampant”, “speediness” or, in other words, “speed.” However, in heraldry, this position of the racehorse symbolizes also power and victory.

Car logos with horse


Emblem Ferrari
The shape of the emblem varied depending on the fashion trends in industrial design. Initially, the emblem was more like a festive flag, hung vertically from the windows of the Italian palazzo at the time of the big celebrations. On a red background there was a banner, made in the colors of the national flag. On it, in turn, the heraldically authentic image of the horse, standing on its hind legs, inscribed in the triangular form of the coat of arms, is laid out. Later the form changed, the red color was almost eliminated, but the heraldic structure (the figure on the coat of arms) was preserved in almost all variations.


Font Ferrari logo
Throughout the history of the brand, the font has changed, but insignificantly. Speaking figuratively, it “lost weight”, the lines became more elegant and subtle. But the very form of font writing, in which the continuation of the first letter is simultaneously the pinnacle of the entire text element, remained unchanged.
Ferrari text logo history


Color Ferrari logo
Black horse, the central figure of the logo, in its very color symbolizes power and extravagance. Equally important is the Italian tricolor that was present on all variants of the logo.
But the yellow background color has not only the symbolism of the color itself and its shrill brightness and festivity. The flag of the city of Modena, the birthplace of Enzo Ferrari, has a distinct yellow segment in its composition. By the way, not far from this city is still the headquarters of the “Ferrari stable”.