Ferrari Logo

Ferrari logoFerrari Logo PNG

The car brand Ferrari today is associated with wealth and prosperity. A reared horse with a logo is literally known all over the world.

Meaning and history

Ferrari Logo history


One of the legends of the world’s luxury cars industry, Italian Ferrari, is the company, that has always been very consistent with its visual identity. The iconic symbol, designed in the 1920s has never left the automaker’s visual identity, as was put there as a tribute of the real Hero.

It is interesting that on the Barak airplane the image appeared as a kind of military trophy. The horse had migrated there from another plane, shot down by Barakka. At the helm of this very first aircraft was a native of German Stuttgart (on the coat of arms of this city is represented exactly such a horse, only slightly more fattened). However, there is also a version that the black horse adorned the coat of arms of the Barakka family.

What does SF on the Ferrari logo mean?
The SF monogram from the iconic Ferrari logo stands for “Scuderia Ferrari”, which can be translated from Italian as “Stable”, where the racing horses were kept. The Ferrari racing team is also known as Scuderia.

It is also surprising that on the first motorcycles of the Ducati brand the same symbol was used – a rearing horse (with reference to the coat of arms of the same Stuttgart). However, with the increasing popularity of the Ferrari brand, the motorcycle corporation decided to replace its own logo.

What is Ferrari?
Ferrari is the car brand from Italy, synonymous with the most luxurious and chic sports cars, which are usually designed in one of three corporate colors of the company: red, black, or yellow.

1929 – 1931

1929 ferrari logo

The black prancing horse on a yellow shield first appeared on the Ferrari cars in 1929, but not many know, that the roots of this iconic emblem are deep in the aviation industry and Italian history.

The prancing horse was the symbol, the national hero Francesco Baracca, placed on his planes during the World War I. And the horse was taken by Ferrari after the mother of the famous pilot asked about it, in order to keep the logotype about her son alive.

The original Ferrari logo was composed of a yellow shield with black, red, and white lines on its top and letters “S” and “F” (standing for Scuderia Ferrari) on the bottom. The black horse was placed in the middle of the emblem, drawn in profile, turning left.

1931 – 1939

1931 ferrari logo

In 1931 the shield was slightly modified. Its upper curved part became straight horizontal and was now colored in the Italian flag palette — green, white and red.

The horse was also redrawn with its contours more distinct and clean, all the white accents were gone and replaced by yellow. The thick black outline of the shield was removed, now the emblem looked brighter and fresher.

1939 – 1957

Ferrari Logo-1939
The Ferrari logo, introduced in 1939 is slightly different from all the other badges of the brand. And the main difference here is the shape. The badge from the thirties was composed of a gradient orange medallion in a thick yellow frame with a thin black outline and an elegant black “Auto-Avio Construzioni” inscription. The iconic black horse on this logo was also modified — the graceful animal was turned to the right and had two elegant widespread wings behind its back.

1947 – 1951

Ferrari Logo 1947

The first version of the iconic rectangular logo for Ferrari was introduced in 1947, with the composition almost repeating the one we all can see today, but with some small differences. A vertically-oriented badge had rounded angles and a very thin tricolor in green, white and red at the top part of the composition.

1951 – 1981

Ferrari Logo 1951

The redesign of 1951 has strengthened the corners and wides of the Ferrari rectangle, and made the flag on top wider and more visible. The lettering was also refined, with the characters getting taller. As for the black stallion, it gained a thicker silver outline, balancing the outline of the letters in the insignia.

1981 – 1994

Ferrari Logo 1981

In 1981 the colors of the Ferrari visual identity got intensified, with all contours cleaned up and emboldened. The vertically-oriented rectangle was now enclosed into a thick silver frame, which was supporting the outlines of all the decorative elements on the banner.

1994 – 2002


In 1947 the new concept was brought to the brand’s visual identity. The shield was replaced by a vertically located rectangle with its corners rounded. The color palette remained the same, yet now the stripes of the Italian flag were separated by thin black lines.

The horse was redrawn in a modern way, it gained a sleeker silhouette and got back its white accents, which added volume and a sense of motion to the image.

Another important change was about wordmark. The “SF” lettering was replaced by the “Ferrari” logotype in black. One of the most recognizable nameplates in the automotive industry is written in a custom serif font with the upper horizontal bar of the letter “F” elongated.

2002 – Today


The redesign of 2002 didn’t change much is the classy Ferrari logo. The contours became slightly cleaner and the only visible change was made to the flag — the black lines between green, white and red stripes were removed, which made the whole badge look smoother and more elegant.


Symbol Ferrari

The main symbol of the brand Ferrari, therefore, is a horse that has got up on its hind legs. The association, which evoked in Enzo Ferrari’s contemporaries this image, can be formulated as “rampant”, “speediness” or, in other words, “speed.” However, in heraldry, this position of the racehorse symbolizes also power and victory.

Car logos with horse


Emblem Ferrari

The shape of the emblem varied depending on the fashion trends in industrial design. Initially, the emblem was more like a festive flag, hung vertically from the windows of the Italian palazzo at the time of the big celebrations. On a red background there was a banner, made in the colors of the national flag. On it, in turn, the heraldically authentic image of the horse, standing on its hind legs, inscribed in the triangular form of the coat of arms, is laid out. Later the form changed, the red color was almost eliminated, but the heraldic structure (the figure on the coat of arms) was preserved in almost all variations.


Ferrari Font

Throughout the history of the brand, the font has changed, but insignificantly. Speaking figuratively, it “lost weight”, the lines became more elegant and subtle. But the very form of font writing, in which the continuation of the first letter is simultaneously the pinnacle of the entire text element, remained unchanged.

Ferrari text logo history


Color Ferrari logo

Black horse, the central figure of the logo, in its very color symbolizes power and extravagance. Equally important is the Italian tricolor that was present on all variants of the logo.

But the yellow background color has not only the symbolism of the color itself and its shrill brightness and festivity. The flag of the city of Modena, the birthplace of Enzo Ferrari, has a distinct yellow segment in its composition. By the way, not far from this city is still the headquarters of the “Ferrari stable”.

What is the hidden meaning of the Ferrari logo?
The hidden meaning of the black stallion from the Ferrari badge is a celebration of one of the heroes of the First World War, Francesco Barraca, who had an image of the black horse on his plane. Apart from this, the logo of the Italian luxury brand stands for elegance and power.

What emblem does a Ferrari have?
The emblem of Ferrari depicts the graceful black stallion on a yellow-gold background, which is the embodiment of the beauty and power of the cars produced by the Italian company.

Why does Ferrari have a horse logo?
The logo of Ferrari has already become iconic and it’s impossible to imagine the famous cars of the Italian automaker with another badge.The he black horse in the Ferrari logo appeared as a tribute to Francesco Barraca, a pilot and heroes of World War I.

What is Ferraris emblem?
The emblem of Ferrari is composed of a vertically oriented rectangle with rounded corners, a bright yellow background, a thin stretched Italian flag at the top, and stylized black lettering at the bottom of the badge, with the central part of the composition taken by an image of a black stallion.

Why did Ferrari choose their logo?
The famous Ferrari logo is directly related to the events of the First World War. During the war, the image of a black horse standing on end decorated the fuselage of the plane of the brave pilot Francesco Barraca, who later received the proud title of Hero of the First World War.