The automotive market is a highly competitive one. The logos of automobile brands form the attitude to their cars. Therefore, the designers pay special attention to the creation of logos. This rating presents the logos of mass production cars.
20. Koenigsegg
The list of top-20 car logos starts with Koenigsegg. A hybrid car with increased potential, one gasoline and three electric engines, Koenigsegg Regera was converted from experimental model into mass production car. This is why the logo claimed its position in our rating. The price of Koenigsegg Regera is $1.9.
19. Pagani
The Pagani logo is not well familiar to a wide audience. Horizontally positioned oval studded with rivets and capped with a blue “sapphire” on the left side of the logo gained fame in 2017, when Pagani Huayra BC was sold for 2.8 million dollars. Huayra’s engine power is 799.4 horsepower; the acceleration to 100 kilometers per hour is claimed at 2.7 seconds.
18. Pininfarina
The Pininfarina logo has a crown on the top, emphasizing uneasy origin of its creators and its target group. The price of the brand’s cars makes them available only the chosen ones. The design of Pininfarina Sergio model, which costs $3 million, implies the absence of a windshield. The car can reach the speed of 320 kilometers per hour, but the real secret is in its aerodynamics. All the airflow passes over the top of the car.
17. Bugatti
The Bugatti logo has the unofficial name “brooch”. Indeed, “the pearls” decorate the logo’s oval contour and the center presents us the best jewel – the company’s name. Bugatti Chiron’s maximum speed is 420 kilometers per hour. The car is capable of accelerating to 300 kilometers in 13.6 seconds, and it takes 2,5 seconds to reach 100km/h. However, extreme speeds lead to enormous gas consumption – the tank will become empty in 9 minutes at maximum loads. The price of the record-holder-car is 2.6 million dollars.
16. Ferrari
The raging black horse in the center of the Ferrari’s logo is familiar even to those, far from the automotive world. Initially used as a family coat of arms, the Ferrari logo confirms the availability of fantastic speeds. The perfect example is Ferrari LaFerrari Aperta capable of rushing at speeds up to 350 kilometers per hour. The price of such a car is $ 2.2 million.
15. Aston Martin
Open wings of the Aston Martin logo symbolize speed. The power, hidden under the Aston Martin logo, is close to fantastic. For example, the power of the Aston Martin Valkyrie is 1000 horsepower. The car was sold for $ 3 million.
14. Lamborghini
The Lamborghini logo is a permanent participant of car ratings. The charging bull, covering three quarters of the logo, creates the sense of perfect dynamics emphasized by the triangular form of the shield. In addition, the contrasting combination of the golden image and the black base adds some temper to the logo. The car, which again reminded about the expensiveness of this logo – Lamborghini Veneno Roadster – was sold to the new owner for $3.3 million.
13. Lykan
The Lykan logo got its place in the rating because of the enormous price of its latest model. Lykan HyperSport was sold for 3.4 astonishing million dollars. The stylized letters of the Lykan font are not even remotely similar to other automotive logos. The Lykan symbol resembles a mask of a superhero, which is appropriate for a car capable of accelerating up to 100 kilometers per hour in 2.8 seconds and having 770 horsepower under the hood.
12. Chevrolet
The golden cross with diagonally cut side beams of the Chevrolet logo takes the 12th position of our rating. The brand value is estimated at 11.5 billion dollars, which is 1.6 billion more than the previous year. The value of the logo increases not because of the gold, which the logo has in abundance, but because of the innovations and outstanding results on the crash tests of its new cars.
11. Porsche
The Porsche logo holds 11th position of our rating. Changes in the marketing strategy significantly increased the number of cars sold (by 8 billion dollars), and, as a result, the brand value. A gilded shield with a black horse again pretend to return to the top 10.
10. Audi
The Audi logo opens the top 10 of our rating. The metal chain of the four rings reminds of the Olympic Games and the record-holding winners. It also emphasizes the power of the brand. According to experts of the automobile world, this year the brand value has grown to 12.5 billion dollars.
9. Honda
Symmetrical and therefore creating a sense of convenience and comfort, the Honda logo is on the 9th position of our rating. The official estimated value of the brand is $ 21.3 billion, and experts from Brand Finance confirm the validity of the company’s success. Honda’s logo continues to explore new markets.
8. Ford
Even the automotive industry crisis in the US did not make Ford drop out of the top ten of the world rating. Brand Finance estimated the value of the automaker at 22.4 billion dollars. The oval and dark blue color of the Ford logo, as well as the recognizable font, remain in the top ten of the rating.
7. Nissan
Brand Finance experts estimated the worth of this logo at 24.8 billion dollars. Thanks to this evaluation, the ring with the recognizable “belt” – the Nissan logo – has climbed three positions up in the world rating of automobile logos.
6. Volkswagen
The Volkswagen logo is among the top three most recognizable logos in Europe. The volume of sales of “people’s cars” outside Germany and Western Europe are limited, but in Europe, the Volkswagen logo successfully competes with the main leader – Toyota. The brand value has increased over the past year by 32% and has reached $ 25 billion.
5. McLaren
Thanks to a two-color solution, this logo highlights the high speed of its cars. The red element resembles a parachute, which the car might need to stop. Since the newest hybrid McLaren P1 LM – the road model – is sold for a record 3.7 million dollars, the logo is included in our rating.
4. Mercedes-Benz
According to the analysts from Brand Finance and Millward Brown, the three-beam star of Mercedes-Benz is in the top three. The brand has grown in price, and for the first half of 2018 its value was estimated at 35.5 billion dollars. The number of cars sold is growing, and each vehicle is a new bonus in the treasury of the logo’s popularity.
3. BMW
The logo, which occupied the first line in the world ratings during the second half of the twentieth century more often than other logos did. The “chess” combination of white and blue turned from the symbol of the region into the sign of the car’s power – the car capable of moving at a speed close to the speed of an aircraft. After all, the company once started with the production of aircraft engines.
Brand Finance estimates the value of this logo at 37.1 billion dollars, which makes it the second most valuable automobile brand in the world.
2. Rolls-Royce
The Rolls-Royce logo occupies leading positions among brands whose target audience is people with super profits. The number of cars sold per year for this brand is relatively small, but each vehicle costs a record sum of money. Thus, classic double “R” on the emblem of Rolls-Royce Sweptail will cost the buyer $ 12.8 million.
1. Toyota
For the past 30 years, the Toyota logo has been leading in automobile charts. According to the study of MillwardBrown marketing company, Toyota took the first line in the world rating of automobile brands. According to Brand Finance, following the results of 2017, the three ovals of the Toyota logo are again among the leaders. Experts in the field of design have repeatedly noted that it is time for the “buffalo” (the official meaning of the Toyota logo) to be replaced by the “globe”.
The ratings of car logos can be made every year, every season or every month. This or that position in the rating might depend on the evaluation of an expert designer, the popularity of the brand, its value, the price of the car or some other factor.
