Aston Martin Logo

Aston Martin Logo
Aston Martin is a famous British company that designs and manufactures high-end cars. It was established in 1913 and became popular in the 1950s. Today the brand operates in more than 50 countries across the globe and is one of the most recognizable luxury car producers.

Meaning and history

Aston Martin Logo history


The first name of Aston Martin company was Bamford & Martin, after the names of its founders, Robert Bamford and Lionel Martin. The brand got its current name in 1914 after Martin raced up Aston Hill in Buckinghamshire. The name of Robert Bamford was removed, without any objections from his side.
The Aston Martin logo was first created in 1921, and for the first seven years, the company used only its wordmark.
The brand’s visual identity has dramatically changed just once, in the very beginning, and after the iconic Aston Martin emblem was designer, the company’s logo was only slightly modified until today.

The Emblem

Aston Martin emblem
The iconic winged emblem was created in 1927 and is one of the most recognizable car symbols in the world. During the years the emblem has been simplified and modernized and today it is composed of two wings, reflecting the speed and freedom.
The Aston Martin emblem is an example of contemporary design and eternal movement. Its silver color represents the brand as stable and descent, with its strong values and loyalty to its customers and heritage.
The Aston Martin emblem is elegant and minimalist, it symbolizes luxury, air, and eclecticism. It is timeless and sophisticated due to the perfect choice of simple typeface and color palette.

1921 — 1927

The first logo of Aston Martin was designed in 1921 and featured a circle with the company’s initials. The black letters “A” and “M” in a classic typeface were placed on a golden background. It was a stylish and elegant example of a logo for its times.

1927 — 1930

The iconic emblem was born in 1927. It is still far from the logo we can see today, but the idea was created.
The bronze wings with a wordmark placed right on them and the letter “M” in the middle, spreading its lines to the horizontal bars of the letters “T”, symmetrically locates on both wings.

1930 — 1932

The original logo was slightly modified. The color palette was changed to silver and the shape is more triangular and sharp now. This was with the brand for only two years.

1932 — 1939

In 1932 the Aston Martin logo starts getting a more simple and modern shape. The wings are flattened out and the wordmark is now placed in a small rectangular in the middle of the emblem.
The color palette is changed to gold and black, which makes the logo look sleek and luxurious. The typeface of the wordmark is simple and clean.

1939 — 1950

The color palette was switched to silver and black, the shape of the emblem became more angular and distinct. In 1939 the base of the current Aston Martin was designed. It is strict and high-end.

1950 — 1971

In 1947 the company was taken over by David Brown, and the logo was changed by adding his name to the wordmark in 1950. The name was put above Aston Martin’s nameplate in smaller lettering.
The color of the emblem’s background is beige with thin silver lines, resembling of freedom and lightness.

1971 — 1972

The “David Brown” logo is still in use, but the color palette is slightly changed. Silver is replaced with gold and the Aston Martin logo evokes a more luxurious feel than ever before.

1972 — 1984

In 1972 the Aston Martin brand was bought by Company Developments Ltd, and David Brown’s name was removed from the logo. Another change made to the brand’s visual identity during these years was a new color palette.
The background got a new cold gray tone, while the gold lines remained but became lighter.

1984 — 2003

The redesign of 1984 was not the best one and its result stayed for quite a long time. The logo became more brutal and lost its sophistication because of thickening the outlines and enlarging the wordmark. The letters are narrowed and look less balanced than on the previous versions of the Aston Martin logo.

2003 — Today

The current logo was created in 2003. It features a refined contour of the wings with a dark green rectangular for the wordmark. The fine elongated lines of the lettering look sleek and expensive, while the strict colors add authority and sense of expertise and prestige.

The 2017 concept

In 2017 Aston Martin presented a completely different logo, which is only used on branded fashion items. The logo features a double-framed circle with a diagonal line pattern. It is executed in the monochrome palette and has nothing in common with the iconic Aston Martin wings.