Since ancient times, the Egyptians and other people who inhabited Africa compared brown tones with the color of the earth. This color spectrum was for them a symbol of birth, life, home, strong family, and stability. Advertisers use brown color to convince consumers that the product is natural. The colors of tree bark, cinnamon, earth, and nuts inspire buyer confidence.
It is the color of stability, longevity, nature, earth, comfort, security, and simplicity. The brown emphasizes trust and age-old traditions. The color brown is often used to symbolize feelings of affection and closeness. It’s also a very solid, natural color that can be used where black stands out too much. Brown is found in advertising of furniture, coffee shops, cafes, construction companies, alcohol, clothing and shoes, goods for men, cars, and agricultural products.
Koskenkorva Vodka
Koskenkorva Vodka is an iconic Finnish vodka, which has secured the title of best-selling in Finland. The brown color of the logo gives the brand a solid and masculine appearance. It also creates an impression of a healthier alcoholic drink option.
Cornetto
Cornetto ice cream is not just ice cream, it is a really tasty treat that has won the hearts of millions of people around the world. The rich brown color is a perfect representation of the chocolate coating as well as natural ingredients. The Cornetto ice cream is always fresh and full of flavor.
Godiva Chocolatier
The Godiva brand is known to many chocolate lovers. The monochrome color palette was inspired by the chocolate, a fundamental ingredient of every Godiva treat. Just like chocolate, this warm color fills with a feeling of comfort and relaxation.
M&Ms
This sweets brand went for a brown color to hint at the sweet and tasty chocolate that is closely associated with these treats. While the candies have been colored differently over the years, the logo itself has not. It shows the consumer that the brand is true to its original values and its candies are just as tasty if not more.
Nespresso
The brown color is not only the color of coffee. It also creates a sophisticated and elegant image for a coffee brand that focuses on creating exceptional, premium-quality coffee. Moreover, it stands for the brand stability and natural ingredients used for its coffee capsules.
Talenti
In the US, Talenti Gelato & Sorbetto is the top-selling gelato and the third-best-selling premium ice cream brand. It is the finest quality and mouthwatering taste of the ice cream made by Talenti that the color palette is meant to reflect. The dark brown exudes a sense of richness and sweetness.
Velkopopovicky Kozel
Velkopopovytskyi Kozel is a popular and well-known Czech beer, which is brewed according to traditional recipes at the Velke Popovic brewery. The brown color palette does a perfect job of representing this adherence to traditions and that the brand is well-established.
Washington Commanders
Based in the Washington metropolitan region, Washington Commanders is a professional soccer team. The brown color is strong and reliable, which is how every sports team wants to appear. Moreover, combined with the font choice, it creates a sense of authority and power.
Whittakers
Made in New Zealand, Whittakers Chocolates is a maker of high-end chocolate goods. The use of the brown color here raises no questions. It is the color of chocolate delicacies that are loved by millions of people for way too many good reasons.
Texas A&M University
Over the years, the Texas A&M public research university has established itself as one of the best educational institutions in the United States. The company steered away from the traditional, classic choice, the black, for a softer and more natural brown. It is a perfect choice for Agricultural and Mechanical establishment.
AW Root Beer
AW Root Beer is a deliciously refreshing, zesty classic American beer drink. The brown color was a very intentional choice. It stands for the sassafras tree bark that the drink is based on and the natural origin of this legendary beverage.
Brown Bears
Brown is part of the name of this intercollegiate American football team of Brown University. The use of this color in the logo further reinforces the image of the team in the minds of its fans and other viewers. It stands for their strength and determination.
Bryant Bulldogs
Being a football team that represents Bryant University, the team chose a very interesting shade of brown for its logo. In addition to being a very appropriate color for a bulldog, this shade of brown is also featured in a very small portion of the main logo of the university. This creates a meaningful connection.
Cracker Barrel
Cracker Barrel Old Country Store. is an American chain of restaurants combined with a gift shop. The brown here is used as a contrasting color that goes very well with the bright yellow. It creates a very comfortable, welcoming, and warm atmosphere where one would want to relax and enjoy some time.
Dove Chocolate
Although the brown color might not seem suitable for a “Dove”, when you learn that this is a chocolatier, it instantly makes sense. The shiny finish of the logo makes it appear that the chocolate has been melted to write the name only a few moments earlier.
Dr. Gio Cosmetics
The fine strokes of the inscription and dark brown color create a very elegant and sophisticated brand image. Given that it is a Korean medicinal cosmetics for problematic and sensitive skin, developed by a team of dermatologists, the brown is used to reflect natural ingredients and tender care for the skin.
Edy’s
Edy’s is a brand of high-quality ice cream. The rich brown allowed the white ice cream cone and the brand name to stand out against any background. It fills the soul with coziness and many other positive feelings that one experiences with every lick or spoonful of their favorite ice cream.
Esthechoc
Esthechoc is a high-quality biologically active food supplement in the form of chocolate bars that has been clinically proven to slow down the aging process of the skin. The brown is often used as a symbol of protection and support. In this case, the color shows its ability to care for the natural beauty of the skin.
Ferrero Rocher
Ferrero Rocher is the favorite premium chocolate brand for millions of people around the world. Since it has chocolate at its core, the brand went for a sweet and rich brown color. It not only creates an association with mouthwatering treats but also makes the logo look sophisticated and luxurious.
Hard Rock Café
Hard Rock Cafe is a very famous chain of restaurants and small cafes, which is located in Europe and America. Although the logo was originally supposed to be done in the national color of the USA, the designer chose a more neutral color palette. The brown and yellow create a welcoming ambiance.
Hartmann
The legendary American brand Hartmann makes unique collections of luxury suitcases. Besides standing for the traditional color of the suitcases, the brown is able to create an image of a premium suitcase company that has existed for close to 150 years.
Hershey Bears
The Washington Capitals’ minor league affiliate, the Hershey Bears, leads the AHL in victories. The color palette allowed the creation of a realistic image of the “Bears”. This is a natural color that creates an image of a strong and confident team.
Hersheys Company
Hershey’s is an American multinational company and one of the largest chocolate manufacturers in the world. The brown color is an ideal choice for a company that deals with rich, earthy, and deep-flavored chocolate on a daily basis. At the same time, the dark shade makes it appear almost like a classic black.
