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The Seiko Epson Corporation has been remarkably consistent in its branding. It has been using the same logo ever since the Epson brand was introduced more than 40 years ago.
Meaning and history
The Seiko Epson Corporation was established in 1942 in Nagano as Daiwa Kogyo, Ltd. The name Epson, which is an abbreviation for “Son of Electronic Printer”), was coined in the summer of 1975 for a new family of printers.
Symbol
The Epson logo is a simple wordmark sporting the brand name in capital letters (blue on a white background). The text “Exceed your vision” in black is given below.
Emblem colors
The shade of blue featured on the primary logo has the following coordinates: Pantone 287, hex: #10218B. Black and silver (Pantone Cool Gray 8, hex: #A9A9A9) logos are also acceptable.
Font
The corporate font is Helvetica Neue, which can be used in one of the following weights: Light, Roman, Medium, and Bold. The weight featured on the Epson logo is bold.
