AB InBev Logo

ab inbev logo
AB InBev is a European beverage company, which was established in 2008 in Belgium. The group is specialized in the production of beers and owns more than 400 various brands, which are distributed all over the world. The most famous label of the company is Stella Artois, Hoegaarden, Corona and Budweiser.

Meaning and history

The visual identity of the Belgian brewing company is bright and recognizable. Its logo is composed of a wordmark executed in two colors and an emblem, reflecting the strength and freedom.
The company still uses an eagle, the symbol of Anheuser-Busch, its company predecessor, as the main element of its visual identity. But the bird now looks more modern and confident. It flies with its wings spread, symbolizing courage, freedom, and speed. Moving to the right means progress and development, the rebirth of the company and its growth.
AB InBev logo history


The red and black color palette of the logo, with yellow and white elements on the eagle, is a reflection of power and professionalism, along with creativity, energy, and loyalty. These four colors create a great balanced image.
The logo of AB InBev is contemporary and strong, yet it is a tribute to the company’s history and legacy, a representation of the main values of the corporation and its strong character.

Font

The inscription is executed in a sleek and bold serif typeface with smooth lines and delicate playful serifs. The font is pretty close to Quadrat Serial, but with the letter, “A” modified. Its horizontal bar is replaced by a smooth line, coming out of the left bottom corner and going into the middle of the letter “B”.
The typeface is modern, yet serifs and soft lines show the legacy and roots of the company, making its logo a true tribute to Anheuser-Busch and at the same time a symbol of the new beginning.