Gensler Logo PNG
Gensler, headquartered in San Francisco, was founded in 1965 by architect Art Gensler. The firm started as an interior design firm, and today it is the largest architecture firm in the world, building hotels and stadiums on every continent. Art Gensler himself died in 2021, but his legacy lives on and grows.
Meaning and history
Art Gensler was born in 1935 in Hartford, Connecticut. In the late 1950s, Arthur graduated from one of the most prestigious American universities, Cornell University, where he studied at the Department of Architecture, Planning, and Fine Arts. And already in 1965, Art Gensler, his wife Drusilla, and partner James Follett opened in San Francisco architectural firm M. Arthur Gensler Jr. & Associates, Inc. Initially, the company dealt exclusively with interior design.
Since the founding of the firm, Art Gensler never changed his place of work but gave all his efforts and time to his brainchild, which led the office to incredible success. Thus, in 2005, Gensler was recognized as one of the most successful architectural firms in the history of the United States.
Today Gensler employees work in a variety of architectural and design areas, including commercial office buildings, shopping centers, airports, educational institutions, and entertainment complexes.
The firm is engaged in the planning and development of urban planning concepts, brand strategies of territories, ecological graphic design, design of target-purpose buildings, consulting in the field of ecological design, etc.
Gensler’s portfolio includes dozens of major infrastructure projects – from airports and sports complexes to university campuses, and residential and business districts. In particular, the bureau joined the construction of Terminal 2 of Incheon International Airport in Seoul, and the reconstruction of San Francisco International Airport and the terminal of John F. Kennedy Airport.
Gensler architects have designed the second tallest building in the world – the 632-meter Shanghai Tower, as well as offices for Adobe, NVIDIA, New York Times, Washington Post, Walmart, and the London Stock Exchange.
What is Gensler?
Gensler is the name of a global architecture firm with 53 offices worldwide and more than 5,000 employees. Founded in 1965, Gensler has deep expertise in design and architecture in 20 activities, including commercial office buildings, professional services, retail, aviation, planning and urban design, entertainment and hospitality, sports stadiums, and educational enterprises.
In terms of visual identity, Gensler is very laconic, which is more than logical for a company, working with complicated shapes and materials. The main thing about the Gensler logo is, of course, the color, which symbolizes the passion of the huge amount of the company’s employees.
???? – Today
The Gensler logo is as simple as can be: a distinctive and elegant title case lettering in a modern sans-serif typeface. The wordmark is written against a transparent background, without any framing or additional details. The name of the company is executed in a calm yet deep shade of red, which makes up the main eye-catcher.
Font and color
The bold title case lettering from the primary logo of the Gensler company is set in a clean and stable sans-serif typeface, which looks pretty close to such commercial fonts as Without Sans or Eastman Grotesk, with with the tail of the capital “G” modified, making up a massive arrowhead.
As for the color palette of the Gensler visual identity, it is based on a deep shade of red, which stands for passion, professionalism, and power. In the case of this particular company, red is also an indicator of the perfect reputation.
