Marlboro Logo

Marlboro Logo
One of the most popular tobacco brands at the US market is manufactured by Philip Morris USA, which is a branch of the Altria company. The most important manufacturing plant is located in Richmond, Virginia.

Meaning and history

Marlboro Logo history

The history of the Marlboro cigarettes started in 1902, when the British cigarette manufacturer Phillip Morris established a subsidiary in New York. The purpose of the subsidiary was to sell a number of its tobacco brands in the US.
old marlboro logo
By 1925 the company was already selling Marlboro cigarettes. Interestingly enough, at the time it was promoted as a product for women. When World War II stated, the brand was withdrawn from the US and it was only in 1955 that it returned. This time they were advertised as men’s cigarettes with a filtered end. It was then that red and white package was born. Its author’s name was Frank Gianninoto.


Marlboro symbol
Currently the company doesn’t exhibit any emblems apart from the official one, yet it would be unfair not to mention Marlboro Man, the main hero of the brand’s advertisements. It is definitely one of the most recognizable corporate symbols even today, many years after the ban on tobacco advertising. The TV advertisement with a lone cowboy enabled Marlboro to go the way from a 1% market share to the 4th largest cigarette seller in the US.

Current emblem

Marlboro emblem
The visual center of the Marlboro emblem is the black wordmark. It is placed on the white background having a mountain-like shape. The rest of the emblem is has red color. In addition to this, there is a golden crest, depicting the “P” and “M” characters, with a rampant horse on both sides. These letters are the initials of Philip Morris (the name of the company that produced and marketed the Marlboro cigarettes).


Font Marlboro Logo
The bold and condensed serif type featured in the emblem is perfectly readable and doesn’t look offbeat. Probably the most characteristic characters are “a” and “r”. The font is called Neo Contact. It was created by the German type foundry URW++. The type was developed in the so-called Egyptienne style.


Color Marlboro Logo
The color scheme of the Marlboro logo is based on the combination of red, black and white. Unlike many other modern logos that are given in a variety of colors, the Marlboro symbol could hardly be imagined in another color scheme. Some of the qualities these colors are associated with include passion, courage (red), purity (white), elegance and mystery (red).