Toys R Us Logo

Toys R Us logoToys R Us Logo PNG

Toys “R” Us is known for its colorful and playful logotype, which perfectly fits the toy industry and appeals to kids.

Meaning and history

Toys R Us Logo history

1948 – 1957

Toys R Us Logo-1948
The Toys R Us logo was created in 1948 when the store was called “Children’s Supermart”. It was a simple yet bright banner in white with bold arched lettering in the red set above the blue promotional text-line, where there were sales and deal announced.

1957 – 1967

Toys R Us Logo-1957
The redesign of 1957 introduced the logo where the “Toys R Us” line first appeared. It was a cool and friendly monochrome badge with the “Children’s Supermart” nameplate on top, and a funny giraffe image on the left. The animal was wearing a Sabra hat and saying “Toys R Us”.

1967 – 1969

Toys R Us Logo-1967In 1967, the brand was officially renamed “Toys “R” Us” and adopted a logo with letters of different colors. The old Toys R Us logo looked pretty similar to the current one, though there were several notable differences.

1969 – 1972

Toys R Us Logo-1969

In 1969, the design was slightly updated. While the overall style remained the same, there was some playing around with the color and shape of the glyphs.

1972 – 1976

Toys R Us Logo-1972The following modification (1972) resulted in smoother glyphs. Now, they looked rather like a single whole than several letters put together. However, it still had a distinctive feature separating it from the later versions – an exclamation mark.

1976 – 1980

Toys R Us Logo-1976In 1976, the exclamation mark was removed.

1980 – 1985

Toys R Us Logo-1980The palette grew brighter and more playful in 1980. Some of the colors became more vivid, and there were also new ones added.

1985 – 1998

Toys R Us Logo-1985As a result of the 1985 update, the colors were modified once again. The green grew slightly darker, while all the letters, except the “T” and “S,” changed their colors (remaining within the existing palette, though). Several outlets went on using this version until 2018.

1998 – 2007

Toys R Us Logo-1997In 1998, the reversed “R” was placed inside a blue star. This approach made it more visible and added playfulness to the logo. This logo was also used at several locations until 2018.

2007 – Today

Toys R Us Logo

The 2007 emblem had both the shapes and colors modified. If you compare it side by side with the previous logo, you’ll notice almost all the letters have slightly altered their shape and size. This is especially noticeable in the case of the “R.” As for the star, it was still present on the logo, although it grew smaller and was now placed inside the reversed “R.”


Toys R Us

The color scheme looks vivid and features a visual “rhythm.”

What is Toys R Us?
Toys R Us is the global chain of toys and kids goods retailer, which has one of the widest ranges of items in its catalog and also operates online, delivering toys to kids all over the globe.