Mammut Logo

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Mammut Logo
Mammut is the name of a Swiss company, specialized in manufacturing climbing hard goods and mountaineering apparel and accessories. The company was established in 1862 and today it is a part of Conzetta Group.

Meaning and history

The Mammut visual identity is strong and recognizable. Composed of a wordmark and an emblem above it, the brand’s logo looks intense and solid.
The Mammut nameplate in all the capitals is executed in an extra-bold sans-serif typeface with clean distinct lines. The letter lines are simple and neat, yet evoke a powerful sense and confidence.
Mammut emblem is the main element of the brand’s visual identity. It is often used on its owns and it placed on all the brand’s products whether as a badge or simply engraved.
Mammut Logo


The emblem depicts an image of a mammoth enclosed in a circular frame. The heavy and forceful animal is looking right and it’s tusk is goes beyond the frame. It is a strong symbol, representing a reliable and stable company.
The red black and white color palette of the Mammut logo is a reflection of a progressive and energetic brand, emphatically values its customers’ comfort and safety.