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Introduced in 1996, the NVIDIA logo has been tweaked more than once, yet its main element has remained the same.
Meaning and history
The company adopted its first logo three years after it was founded in 1993. It was then that its core visual metaphor – an all-seeing eye – was chosen. This emblem has a long history and generally symbolizes the all-seeing eye of God, yet in this context, it has a different symbolic meaning. The NVIDIA “eye” is in constant search for innovation and future.
Symbol
The first NVIDIA symbol had two parts, black and green. One half of the “eye” was black, while the other one was white, with a green square placed over it. The wordmark with a distinctive italicized “n” could be seen below.
Emblem
In 2006 both the symbol and the wordmark were redesigned. The black color disappeared from the “eye”, while the typeface became bolder and changed its shape. The italicized lowercase letter “n” was gone and replaced by a capitalized one.
Font
The customized all-cap typeface is highly legible and clear. The first version of the wordmark features a serif font, while the second one is given in a sans-serif typeface.
Color
The current NVIDIA logo features green as a symbol of uniqueness and growth.
