Gameloft Logo PNG
Gameloft is a European company, which specializes in video-games creation and publishing. The company was established in 1999 in France and today it is a part of Vivendi Group and has its studios all over the globe.
Meaning and history
Gameloft was founded in 1999, and by the early 2000s had already established itself as one of the leaders in mobile game development. The company was founded by the Guillemot brothers, the founders and owners of Ubisoft. At the time of its founding, Gameloft already had 100 employees. Over the years, the French studio has created many of its own developments. Today, Gameloft is represented by more than twenty studios around the world, and the company’s headquarters is located in Paris.
Initially, the company was created with the purpose of developing a new segment of games for cell phones at that time. However, today Gameloft creates games for all digital platforms.
The first game of the studio, Prince of Persia: Harem Adventures, was released in 2002, but did not become popular, which cannot be said about the second Gameloft project, Tom Clancy’s Splinter Cell, which brought the company notable success and many awards. And one of the best in terms of sales in the studio’s history was the racing simulator Asphalt: Urban GT, released in 2005.
Today, Gameloft is a leading game developer and publisher, and the company’s most notable games include Asphalt 9, Disney Magic Kingdom, and Dragon Mania Legends. The company operates its own franchises and also works with major rights holders including Universal, Illumination Entertainment, Disney, Marvel, and others.
1999 – 2007
The original version of the Gameloft logo was composed of a modest logotype, drawn in bright orange color. All the lowercase lettering of the wordmark were executed in a classic sans-serif typeface with smooth thick lines and a curved tail of the “G”.
The lowercase and a sunny color made the logo friendly and welcoming, evoking a sense of creativity and progressive approach.
2007 – 2010
The redesign of 2007 refined the contours of the Gameloft lettering, writing it in thinner lines. The letters gained volume, which made the logo three-dimensional. In addition to the glossy surface, the color palette gained gradient shades, which became darker to the bottom. Now the color scheme comprised several shades from light yellow to dark orange.
2010 – Today
The redesign of 2010 has changed the whole company’s concept. Now the logo is composed of a wordmark with an emblem above it. The monochrome color palette looks strong and professional, showing the company as a powerful and stable one.
The Gameloft inscription now uses only capital letters, which are executed in a modern and sleek sans-serif typeface, where “F” and “T” are connected with their upper horizontal bar, and “L” and “T” have their lines cut diagonally, which adds a unique character to the logo.
The Gameloft emblem is a stylized capital letter “G”, resembling a swirl, which can take you into the future. It is a minimalist yet very strong symbol, which represents the company as progressive and innovative.
