Captain Morgan Logo

Captain Morgan Logo
Founded in 1944 and named after Welsh pirate, Sir Henry Morgan, Captain Morgan is the world’s leading rum brand. Since 2001 owned by Diageo, British drinks manufacturer. Diageo also owns such brands as Smirnoff, Baileys, Guinness and Johnny Walker.

Meaning and history

Captain Morgan Logo


The Captain Morgan Rum logo is a vivid example of a mascot logotype.
The iconic Captain Morgan character was created in early 1980’s by Don Maitz, American commercial artist, and remains the heart of the brand until now.
In 2017 Captain Morgan package was redesigned and became more modern, but the main details left almost untouched. There is still a pirate, proudly standing on the barrel, but the barrel is now branded.
The wordmark Captain Morgan is written in bold Thaleia font. There are three main colors – black, burgundy and gold. However, the official website color scheme uses mostly red and white.