Saranac Logo PNG
Saranac Brewing stands as a testament to the ingenuity of the Matt lineage in the realm of craft beer. Sprung from the roots of the venerable F.X. Matt Brewing Company, Saranac emerged as a trailblazer, unveiling an eclectic array of beers under its banner in the 1980s. This strategic move invigorated the Matt family’s brewing heritage, propelling Saranac to the vanguard of the artisanal beer renaissance. The brewery embodies the fusion of enduring family craftsmanship with a zest for modern palates, continuing to shape the narrative of American brewing artistry.
Meaning and history
Saranac nestled in the heart of Utica, New York, is a story of resilience and innovation in American brewing. Established as F.X. Matt Brewing Company in 1888 by German-born Francis Xavier Matt, it initially thrived on lager and ale. Surviving Prohibition by diversifying into soft drinks and near-beer, the brewery re-emerged with gusto. In the 1980s, under the guidance of the third-generation Matts, it pivoted to craft beer, launching the Saranac brand. This bold move redefined their legacy, infusing old-world brewing skills with new-world flavors. Saranac became synonymous with quality and variety, leading the craft beer revolution.
Still family-run, it stands as a beacon of brewing excellence, blending history with modern tastes.
What is Saranac?
Saranac a beacon of craft beer innovation, sprouted from Utica, New York’s historic F.X. Matt Brewing Company. It’s famed for pioneering a diverse array of beers, merging century-old family brewing expertise with a contemporary twist, and has become a symbol of American brewing creativity and quality.
Today
The Saranac Brewing logo is a bold display of heritage, featuring the brand name “SARANAC” in large, red, uppercase letters that convey strength and presence. Beneath, “F.X. MATT BREWING CO.” is inscribed in smaller font, anchoring the logo with a nod to its founding legacy. The overall design is straightforward yet impactful, with a clear focus on brand recognition, reflecting a blend of tradition and confidence.
