Smirnoff Logo

Smirnoff Logo
Smirnoff is a brand of vodka, founded in 1860s in Russia by Pyotr Smirnov. In 1886 Smirnov received the Tsar’s special designation as a Purveyor of the Imperial Court. The brand is owned by Diageo Group since 1997.

Meaning and history

Smirnoff logo history


When the Bolsheviks took over, the distilleries were shut down and Pyotr’s son Vladimir ran to Paris, where he revived the vodka brand under the name “Smirnoff”.
The Smirnoff logo design was born from a desire to reflect the brands amazing history, whilst also including a nod to the contemporary spirit and vibrancy.
The design, completed by Design Bridge bureau, includes an amended logotype with bolder lettering and larger ‘eyebrow’ shape that the logo sits on.

Color and font

Smirnoff Logo
In its logo Smirnoff uses a custom typeface, based on a Humanist sans serif font. The lettering is bold and elegant, yet looks very modern.
The main Smirnoff’s color scheme includes red and silver. The red color represents the strength and the old-fashion banner, the strong and old story of Smirnoff, its old tradition and everlasting experience. The silver color is also a symbol of purity.
Smirnoff uses different colors depending of the taste, as the brand produces 31 variations of vodka. For example, the dominant color will be red if you buy a Smirnoff n°21 and black if you buy a Smirnoff n°55. For different occasions, the design of the packaging can change, but globally, the bottle stays the same for all basic and flavored vodkas.

The Emblem

Smirnoff emblem
The Smirnoff logo has a two-headed crowned eagle and a red banner written Smirnoff in capital letters. It is a nice mix of color, combined with a modern geometry design of the eagle’s silhouette. The flying eagle means the movement, vodka that goes higher, that is the best. The crown is here to symbolize the quality of the vodka
The double-headed eagle is the symbol most strongly associated with Russia. The first known appearance of the double-headed eagle in Russia dates to the late 15th century. In 1992 the Russian Federation restored it to the state coat of arms. Official and personal coats of arms, stamps, coins, military flags and banners have all used the symbol.
The most widespread opinion about the double-headed eagle is that the two heads face East and West, which symbolizes the geographic position of Russia. This symbol is seen as an allegory sometimes for unity, and sometimes for absolute monarchy.