Brilliance Logo

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Brilliance is the name of a relatively young Chinese automaking company, which was established in 1992. The company design and produces over 600 thousand vehicles per year and has its sales offices all over the globe.

Meaning and history

The visual identity of the famous Chinese car brand is composed of a graphical emblem, which is very well recognized across the world and a modern and bright logotype, which is sometimes placed under the emblem, and sometimes used on its own, mostly in official documents and printed materials.
The emblem of the Brilliance Auto is composed of a rounded silver symbol, where an abstract smooth figure is enclosed. The composition reminds of a cup or a Grail but executed in a modern and minimalist way.
Brilliance Logo

The gradient silver metal and its glossy surface only add timelessness and strength to a three-dimensional emblem, while the red logotype represents passion, progress, and professionalism.
The Brilliance wordmark, placed under the emblem, is written in all capitals of a custom sans-serif typeface, where the horizontal bar of the letter “A” is removed and “B” has a sharp and playful tail coming out from its upper part.
The intense red color of the inscription balanced the calm silver and represents the Brilliance brand as the one that values energy and dynamics, along with design and style.