Ahrefs Logo PNG
Today Ahrefs, founded in 2010 by Dmitry Gerasimenko, is one of the most popular tools for analyzing links and keywords in search engines. Ahrefs has its own web crawler, which is in second place after Google in terms of the number of pages processed. Ahrefs analyzes the following sources: Google, YouTube, Amazon, Bing, Yahoo, Yandex, Baidu, Daum, Navem and Lista.
Meaning and history
According to most experts, today Ahrefs is one of the leaders in the global market of SEO services in general, and the best link analyzer on the market. The service is indispensable for niche analysis, auditing your site, and selecting link donors. Ahrefs has the most complete and quickly updated link index, namely twelve trillion links in the index.
And this makes Ahrefs one of the most complete and up-to-date databases used by marketers, optimizers, and owners of network resources for search engine promotion, compilation of semantic core, definition of search queries of all types, and obtaining a list of backlinks.
Moreover, Ahrefs is valued by companies for such a feature as Competitor Analysis. The service provides useful information about your site’s competitors, such as the number of backlinks, domain and page authority, keywords, and traffic. This information helps you determine which competitors are the most successful and what you need to do to surpass them.
Ahrefs Keyword Analysis is a great Keyword Analysis Tool that provides the most relevant and available keywords from the world’s largest database. With an impressive database of 3 billion keywords and search hints, you can find thousands of ideas.
As for the unusual name of the service, it comes from the HTML tag “href”, used to create links on web pages. And by adding the letter “A” to the beginning of the name, the company initially declared itself a leader in this field
What is Ahrefs?
Ahrefs is the name of a universal platform for SEO promotion. The platform helps in preparing for website optimization and tracking the results of promotion. Ahrefs is used by marketers from such huge and reputable companies as Facebook, Adobe, Netflix, and many others.
In terms of visual identity, Ahrefs is quite simple and direct. The company uses bold geometric characters and bright colors to make its logo memorable and recognizable, and in this combination, there is no need for any additional emblems.
2010 – 20??
The original Ahrefs logo featured a lowercase geometric pixel-style lettering, executed in a white, orange, and blue color palette. There were two possible options for the color composition: a white wordmark with the first characters set in orange, and a solid blue background; or a blue lettering on a white banner, with the “A” also in orange.
20?? – Today
After the redesign, the contours of the Ahrefs logotype were refined and straightened, with the pixel pattern removed from all the characters but the “H” where it has stayed only in the upper right corner. The color palette and the idea of an orange “A” have stayed with the logo of the platform.
Font and color
The bold lowercase lettering from the primary logo of Ahrefs is set in a geometric and futuristic sans-serif typeface, which doesn’t have many commercial analogs but has some elements in common with such fonts as Mynotrade or RBNo3.1.
As for the color palette of the Ahrefs visual identity, it is based on the combination of blue, orange, and white, with their intense shades, which speak for the professionalism, excellence, and strength of the platform and the services it provides.
