Yahoo logo

Yahoo logo
Yahoo Inc. is a world-famous Internet service, which you can use as a search engine, web portal, web service, and email directory. Yahoo stands for “Yet Another Hierarchical Officious Oracle.”

Meaning and History logo

Yahoo logo history

Since the company’s inception in 1994, the Yahoo logo has been much the same. Over its history, the logo has gone through five modifications. The pioneer Yahoo logo was just the wordmark written in plain text. The 1995 logo sported a yellow ‘Y man’ leaping over a blue circle, and there was the Yahoo! wordmark beneath. In 1996, the man was gone, and there was only the wordmark written in red letters. This shape was in use until 2009.


Yahoo logo
The current Yahoo logo design has been around since September 2013. Today’s logo boasts a fresh design, which reflects the company’s clear business strategy and attitude.

Symbol in Japan

Yahoo symbol
Unlike the international Yahoo home page, Yahoo Japan’s home page was not changed in 2009 or 2013. According to Masaki Hanyuu, the Yahoo Japan representative, the company decided to stick with red as in Japan this color is considered the symbol of power and activeness, while purple does not have such connotations. Moreover, Yahoo Japan partly belongs to Tokyo telecommunications giant SoftBank Group, so it had the right to keep its independence.

Emblem in August 2013

Yahoo emblem
On August 7, the company announced the “30 Days of Change” campaign. Every day, new versions of the logo and the favicon were unveiled. In some cases, the difference between logo variations was quite subtle, while in others the shapes were absolutely new. At last, on September 5, the company revealed the final version, which is now featured on its products.

Finance logo

Yahoo Finance logo
Having a look at the Yahoo Finance home page, you immediately see that it is a part of the Yahoo’s network. The word “Yahoo” is given in exactly the same font and color as in the parent project. The only difference is the word “Finance” placed right under the regular logotype. Unlike the purple basic logo, the word “Finance” is light grey.

News logo

Yahoo News logo
The Yahoo News logo was developed on the basis of the same principles as other services of the Yahoo’s network. The main and most eye-catching part of the wordmark is “Yahoo” in purple, while the word “News” in grey capital letters is placed below it. The purple color, in itself, is rather discreet, so the choice of color for the “News” seems natural, as grey does not steal the limelight.

Mail logo

Yahoo Mail logo
The Yahoo Mail home page is totally minimalistic. Unlike the pages of other services of the network (like Yahoo News or Finance, for instance), it does not contain much more than the usual parts of any login page. The color palette is also very simple and includes the purple for the Yahoo Mail logo, blue and black for other letterings, and white for the background.

Sports logo

Yahoo Sports logo
The first word on the Yahoo Sports logo is given in the same typeface as in other home pages of the network, yet the color is different. While in the Mail and News homepages, for instance, the word “Yahoo” is given in purple, the Sports home page features the white wordmark on the black background. The word “Sports” is also white. However, the top panel is still purple, like on other Yahoo’s products.


Color Yahoo logo
The yahoo logo sports a bright shade of purple. It appears as a purple wordmark with an exclamation mark on a white background or vice versa.


Font Yahoo logo
The Yahoo logo has used serif font for the most part. Today, it uses what many experts and users call an individual ‘Yahoo font’, which is actually a slightly modified san serif font.