Bing Logo

1 Star2 Stars3 Stars4 Stars5 Stars

Bing Logo
The 2016 version of the Bing logo features teal letters and a stylized “b” on the white background. However, the logotype hasn’t looked the same always.

Meaning and history

Bing logo history

The Bing’s predecessor, MSN Search introduced in 2000, featured a butterfly emblem. In 2006, the name Windows Live Search was adopted together with the new flag logo.
bing new logo
In 2009, the search engine went through the rebranding process, as the result of which the name Bing was introduced. The search page featured the name of the brand in blue lowercase letters, while the dot above the “i” was yellow. The usual proportions of the letters were modified by horizontal scaling, so the text looked stocky.

Symbol in 2013-2016

Bing symbol
In 2013, the company unveiled a concept logo in yellow, with a depiction of a flying boomerang to the left of the lettering. It wasn’t actually used, but in several months a new logo looking somewhat similar to it was adopted. The second 2013 logo was also yellow, but featured a different shade of the color. The initial letter was lowercased, while the boomerang turned into a stylized “b.”


bing emblem
In early 2016, the logo was tweaked once again. The letters, which were teal now, looked almost exactly as in the previous version, except for the “B” – it was capitalized. The stylized “b” to the left of the logo was also slightly modified: the symbol became more elongated, while the white “cut out” piece disappeared.


bing logo font

The script logo features a customized variation of Microsoft’s corporate typeface called Segoe. The choice of the font emphasized that the Bing logo is part of the Microsoft family. The “i” and “n” look the same as in the Windows logo, while the cut on the top of the letter “b” resembles the “t” in the main Microsoft logo.


bing logo color
Since 2009, the emblem has gone through several color palettes. The original blue and yellow color scheme was replaced by the yellow one in 2013.