Vertex Logo

Vertex Logo
Vertex is an American pharmaceutical company, founded in 1989 by Joshua Boyer and Kevin J. Kinsella in Cambridge, Massachusetts. Vertex is a global biotechnology company with big investments in scientific technologies.

Meaning and history

Vertex Logo


The Vertex logo is very modern and sharp due to its color palette and geometry. The wordmark in classic dark grey is diving a purple triangle in two parts.
Triangle sitting on its base represents stability and at the same time the brand’s evolution in scientific research. Triangle is also known to be a symbol of power and intelligence.
The brand logo’s color palette is deep purple and grey set on a white background. Purple is often associated with power, ambition and wisdom, while timeless grey is a reflection of brand’s conservative approach in terms of their relationships with its customers.
The wordmark is executed in classic sans serif font and adds confidence to the brand.