Campina Logo

Campina Logo
Campina is a Dutch fairy cooperative, created in 1989 and turned into FrieslandCampina in 2008 after the merger with Royal Friesland Foods. FrieslandCampina has scale in research, production and marketing and local market knowledge in many countries in Europe, Asia and Africa.

Meaning and history

Campina Logo


The Campina logo is fresh and bright, it stands for fascination, togetherness and transformation, reflecting the brand’s ambition to get more out of milk by producing food, drinks and ingredients, that help people move forward in life.
Fascination among farmers and employees. Togetherness in a chain between the farmers. Employees, customers and consumers. Transformation stands for possibilities offered by milk.
The pure white center of the logo represents milk and a spectrum of colors around it — the endless possibilities of milk.
The Campina logo shows the importance of milk, as a life-giving resource, which provides many people with energy and enjoyment.